
Commercialization Director
5 hours ago
The Ideal Candidate
We're looking for a seasoned professional with a strong background in B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry. The ideal candidate will have at least 8 years' experience, with at least 3 years in a senior GTM position. They will possess exceptional leadership and interpersonal skills, with the ability to manage and influence cross-functional teams. The candidate will also have excellent communication, project management, and presentation skills.
Key Responsibilities:
- Go-to-Market Planning: Develop and own go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
- Sales Enablement: Develop sales enablement materials, including presentations, demos, and training. Ensure all cross-functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
- Cross-Functional Leadership: Lead cross-functional teams through product launches, including defining launch timelines, coordinating resources, and driving communication efforts.
- Performance Metrics: Establish clear KPIs for measuring the success of product launches, including adoption, market share, and revenue growth metrics.
- Marketing Collaboration: Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
- Sales Collaboration: Collaborate with sales leadership to create compelling go-to-market materials, such as presentations, demo scripts, whitepapers, and case studies.
- Launch Monitoring: Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
- Executive Updates: Provide regular updates and insights to senior management on GTM effectiveness and ROI.
- Product Performance: Take ownership of product performance in the market, including tracking revenue targets, customer acquisition, and retention metrics.
- Competitive Analysis: Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.
- Pricing Strategy: Work with finance and business operations teams to develop pricing models and strategies that align with market dynamics and company objectives.
- Customer Advocacy: Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
- Mentorship: Act as a mentor and coach to junior product managers and GTM teams, providing guidance and support to help them succeed.
Requirements:
- Degree: Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
- Experience: At least 8 years' experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry, with at least 3 years in a senior GTM position.
- Skills: Strong understanding of market research, competitive analysis, and customer needs assessment. Proven track record of managing product launches and go-to-market strategies. Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize.
- Leadership: Exceptional leadership and interpersonal skills, with the ability to manage and influence cross-functional teams. Excellent communication, project management, and presentation skills.
- Industry Knowledge: Deep understanding of the industry and market trends relevant to the company's products.
- Languages: Fluency in English & Swedish.
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