Online Reputation Builder

3 hours ago


Stockholm, Stockholm, Sweden H&M Group Full time

About Our Team

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H&M Group is a leading fashion retailer with a strong commitment to diversity and inclusion. Our brand development function plays a critical role in building brand value that grows the business, and we are seeking a talented Online Reputation Builder to join our team.

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Main Responsibilities

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  • Develop and execute strategies to build and maintain a positive online reputation, leveraging social media and digital channels to foster meaningful connections.\
  • Monitor social conversations to identify opportunities for the brand to engage or respond, staying up-to-date on trends and platform updates.\
  • Maintain a consistent brand voice and tone across all touchpoints, ensuring alignment with our brand identity and guidelines.\
  • Collaborate closely with cross-functional teams to ensure seamless communication and coordination, escalating issues as needed for resolution.\
  • Contribute to the evolution of our social-first marketing approach by identifying opportunities to strengthen community relationships and drive loyalty.\
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Requirements

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  • At least 3+ years of experience in managing online/social communities, preferably within a global brand context.\
  • Creative ability to set the right tonality and present the brand in an engaging and relevant way.\
  • Ability to manage multiple tasks simultaneously and efficiently, with strong attention to detail.\
  • Strong communicator and collaborator, working closely with various teams to ensure community management aligns with corporate guidelines and customer service.\
  • Proficiency in using sentiment analysis tools and AI-driven insights for monitoring community engagement.\
  • Growth-oriented and adaptable, staying updated with trends to support a social-first approach.\


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