Paid Advertising Specialist

5 days ago


Stockholm, Stockholm, Sweden GANT US Full time
About the Job

We are seeking a highly skilled Paid Advertising Specialist to join our team. The successful candidate will be responsible for managing and developing a team of social media and performance marketing specialists, overseeing the global digital paid marketing strategy to drive brand demand and grow new and existing customers.

This is an exciting opportunity to work closely with E-commerce and Brand leadership, as well as Regional Managers, to drive brand awareness and traffic to GANT's digital flagship.

Main Responsibilities:
  • Manage and develop a team of social media and performance marketing specialists, overseeing the global digital paid marketing strategy to drive brand demand and grow new and existing customers.
  • Partner with Brand and GTM teams to maximize campaign reach and interest, collaborating with HQ and regional stakeholders on budget allocation, strategy, and performance to optimize full-funnel opportunities.
  • Develop and execute agile digital marketing strategies and activation plans, ensuring activities support KPIs such as NCA, revenue, ROAS/CoS, CAC, traffic, and brand awareness.
  • Set up, optimize, and manage campaigns using platform-based and third-party tools like Meta Ads Manager, Google Ads Manager, and Smartly, enhancing execution through marketing technologies such as feed management, audience syndication, tracking, and visualization.
  • Collaborate on the conceptualization of creatives and content for social media marketing channels, ensuring alignment with campaign goals and performance metrics.


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