Media Strategy Director

6 days ago

Solna Municipality, Sweden SAS Cargo Group AS Full time

As a Media Strategy Director at SAS Cargo Group A/S, you will be responsible for developing and executing comprehensive media strategies across multiple markets and channels.

This role requires a strong understanding of media planning, budget allocation, and performance tracking across digital and traditional channels. You will work closely with internal teams to deliver high-impact campaigns that support our business objectives, both in the short and long term.

Key Responsibilities:

Strategic Media Planning & Budgeting:

  • Develop and manage overarching budget plans for all markets and channels, leveraging Marketing Mix Modeling (MMM) and other attribution tools to drive data-informed decision-making.
  • Align media investment strategies with broader business goals, ensuring efficient allocation of resources.
  • Own and drive the implementation of MMM insights across the organization, ensuring that data-driven learnings are effectively communicated and integrated into decision-making processes.

Campaign Planning & Execution:

  • Lead the strategic planning of paid media campaigns, ensuring alignment with business objectives and marketing priorities.
  • Work closely with internal Media Specialists who not only execute campaigns but also provide input and act as strategic partners based on their respective channel expertise.
  • Ensure that all media activities incorporate an outside-in perspective, focusing on customer needs and market dynamics.

Optimization & Performance Analysis:

  • Continuously track and optimize paid media performance using MMM and more granular attribution models, in close collaboration with Media Specialists.
  • Leverage insights from customer analytics to refine media strategies and maximize campaign effectiveness.

Collaboration & Stakeholder Management:

  • Act as the main point of contact for the media agency, ensuring seamless communication and execution of media plans.
  • Work cross-functionally with brand, CRM, product marketing, and analytics teams to ensure an integrated approach to media planning.
  • Partner closely with the customer analytics team to ensure media strategies are rooted in data-driven and customer-centric insights.
  • Support and act as a key resource for media specialists, providing guidance and ensuring a collaborative approach across all digital media channels.

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