Paid Media Specialist
4 days ago
We are looking for a Paid Media Specialist to join our team at SAS Cargo Group A/S. As a Paid Media Specialist, you will be responsible for developing and executing paid media campaigns across multiple markets and channels.
This role requires a strong understanding of media planning, budget allocation, and performance tracking across digital and traditional channels. You will work closely with internal teams to deliver high-impact campaigns that support our business objectives, both in the short and long term.
Key Responsibilities:Strategic Media Planning & Budgeting:
- Develop and manage overarching budget plans for all markets and channels, leveraging Marketing Mix Modeling (MMM) and other attribution tools to drive data-informed decision-making.
- Align media investment strategies with broader business goals, ensuring efficient allocation of resources.
- Own and drive the implementation of MMM insights across the organization, ensuring that data-driven learnings are effectively communicated and integrated into decision-making processes.
Campaign Planning & Execution:
- Lead the strategic planning of paid media campaigns, ensuring alignment with business objectives and marketing priorities.
- Work closely with internal Media Specialists who not only execute campaigns but also provide input and act as strategic partners based on their respective channel expertise.
- Ensure that all media activities incorporate an outside-in perspective, focusing on customer needs and market dynamics.
Optimization & Performance Analysis:
- Continuously track and optimize paid media performance using MMM and more granular attribution models, in close collaboration with Media Specialists.
- Leverage insights from customer analytics to refine media strategies and maximize campaign effectiveness.
Collaboration & Stakeholder Management:
- Act as the main point of contact for the media agency, ensuring seamless communication and execution of media plans.
- Work cross-functionally with brand, CRM, product marketing, and analytics teams to ensure an integrated approach to media planning.
- Partner closely with the customer analytics team to ensure media strategies are rooted in data-driven and customer-centric insights.
- Support and act as a key resource for media specialists, providing guidance and ensuring a collaborative approach across all digital media channels.
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