Marketing Lead

2 weeks ago

Stockholm, Sweden Anyfin AB Full time

Join Anyfin on a mission to make financial lives better

At Anyfin, we make expensive loans cheaper. Instead of just offering loans, we focus on helping people pay them off faster and at lower costs. So far, we’ve saved millions for customers in Germany, Sweden, Finland, and Norway by refinancing expensive consumer credits. But we’re just getting started.

Our goal is to become Germany’s number one choice for smarter, fairer financial solutions. That’s where you come in. We’re looking for a Marketing Lead to drive our growth in Germany, expanding our reach and connecting with more customers. This is a highly hands-on role where you’ll be in the thick of the action, shaping and executing campaigns that make a real impact. If you thrive in a fast-paced environment, enjoy taking ownership, and love rolling up your sleeves to get things done, we’d love to meet you

What You’ll Do
As a Marketing Lead, you’ll lead our growth efforts in Germany. You’ll develop and execute marketing initiatives tailored to the German market, working closely with a dynamic, international team based in our Stockholm headquarters. You’ll identify and partner with influencers, negotiating collaborations and building long-term relationships. Running paid social media campaigns will be a key part of your role, as you optimize performance across platforms like Instagram, Facebook, and TikTok.

This is a hands-on role; you will be in the trenches, calling influencers, reviewing contracts, and following up on results to inform your next move. You will have the opportunity to own and independently drive the marketing efforts of an entire market.

Data will be your best friend as you analyze customer acquisition performance, tweak strategies in real time, and uncover insights that drive growth. Staying ahead of trends is crucial, so you’ll continuously explore new ideas, experiment with emerging platforms, and create compelling content in collaboration with our design team. Every day will be different, but one thing remains constant: you’ll play a key role in helping us reach more people in Germany and empower them to improve their financial lives.

Germany constitutes our biggest growth opportunity to date, and this role will give you the opportunity to play a significant part in our continued success.

Who You Are
We’re looking for someone fluent in German who can communicate effectively across audiences. You should have a deep understanding of the German influencer landscape and experience negotiating partnerships that drive results. A performance-driven mindset is essential, with a keen ability to track and optimize marketing efforts. Creativity and problem-solving skills will set you apart, allowing you to test new approaches and pivot when needed. Strong negotiation abilities, a data-driven approach, and a proactive, adaptable attitude will help you succeed in this role. You should be comfortable working in an unstructured environment, building processes from scratch, and taking full ownership of your projects. If you’re excited by the idea of building something from the ground up, finding innovative ways to connect with audiences, and making a real difference in people’s financial lives, this is the role for you.

Why Join Us?
At Anyfin, you’ll join an ambitious and supportive team that values innovation, transparency, and having fun together. You’ll work alongside talented colleagues from diverse backgrounds who are passionate about making finance more accessible. We offer a meaningful mission, plenty of opportunities to grow, and great perks, including competitive compensation, a centrally located Stockholm office, and extra time off on your birthday. We believe in giving people the freedom to own their work, experiment with new ideas, and truly make an impact. Ready to take your marketing career to the next level? Apply now

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