Marketing Manager
2 months ago
CSL Vifor is looking for a Marketing Manager to be dedicated to our cardio-renal portfolio with product launches in nephrology (including rare disease indications). You will report to the Head of Sales & Marketing Cardio-Renal. Your responsibilities and tasks will be the following, but not limited to:
Responsibilities
To lead and deliver strategic & operational plans that will lead to growth of the brand within defined therapy areas
To lead and deliver efficient and effective marketing programmes that encourage increased use and growth of those brands within defined therapy areas
To lead the cross functional brand team
To support and comply with the Organisation’s duty of care obligations, in pharmacovigilance and medical information
To live and represent CSL Vifor values
Tasks
To support the development of the Nordic strategic brand plan
To construct and manage the annual Brand- and Operational plans and marketing budget in the Nordics
To initiate market research that will ensure there is a detailed understanding of market dynamics as well as patient, prescriber and payer attitudes
To support the development of detailed patient driven product forecasts that can be used for planning and manufacturing purposes
To ensure excellent internal communication of the Nordic brand plans
To ensure excellent marketing network and relationships with corporate and other affiliates
To work effectively with field based staff and provide high levels of responsiveness and support for local initiatives
To successfully manage those agencies that support the Nordic marketing efforts and ensure the highest quality work with maximum value for money
To lead and work effectively in cross-functional team
Play a proactive role in developing and managing relationships with key local KOLs and key stakeholders within Market Access
This position is both office based and field based due to its nature
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.
Minimum Requirements
Scientific or Economics Degree (BSc, MSc, Ph.D., Pharm. D.)
Minimum 5 years of experience in pharmaceutical industry
Significant experience of strategic and operation planning for Hospital lead products
Proven track record of developing and implementing Operational plans for Hospital lead brands in at least one of the Nordic countries
Basic understanding of medical aspects of therapeutic area along with willingness to develop in-depth expertise
Professional level in English and Swedish, both in oral and in written communications
Preferred Requirements
>5 years industry experience in Hospital marketing roles
Experience in Nordic therapeutic areas (Cardio, Gastro, Renal, Obs/Gyn)
Previous experience as Brand Manager
Previous launch experience
Digital marketing experience
Experience of working with commercial teams
CSL Vifor aims to become the global leader in iron deficiency and nephrology.
The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.
For more information, please visit viforpharma.com
We want CSL to reflect the world around usAs a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
Do work that matters at CSL Vifor-
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