Email marketing automation specialist

2 weeks ago

Stockholms kommun, Sweden Easyfairs UK & Global Full time

Do you want to be part of a growing digital team disrupting the status quo of events? Are you excited about the prospect of driving growth and managing leading brands email campaigns? Then you might be the right person we are looking for

We live in a fast-changing, technology-driven world. And yet, the more it changes, the more some things stay the same. People will say: “I like the tech, but I want the touch” That is why the events business has a great future ahead of it. There is no substitute for “being there”. Only a live event can deliver an experience that engages all the senses. At Easyfairs we harness new technology and innovate to make “being there” more exciting than ever, with life-changing events That’s what we at Easyfairs mean when we invite you to visit the future.

Easyfairs growth plans are big and have consistently shaped the company’s trajectory from its launch in 2004 to a global top 11 exhibition company. The digital marketing team is at the heart of this growth, and they are delighted to be creating an exciting new role as Email Marketing Automation Specialist to support new projects and their growing portfolio of events. Some of the events from the Nordic portfolio that you will be working with are Comic Con, FFCR, Elmässan, SETT, Personal & Chef and more.

Your role as Email Marketing Automation Specialist
As Email Marketing Automation Specialist at Easyfairs you will be our regional expert within Email Marketing. You will work hands on with setup of automated journeys, development of templates, A/B-testing, delivering insights through reporting and optimising effective implementation of an email marketing strategies for all Nordic events.

Join our team and contribute to:

- Delivering more qualitative and high-performing email marketing campaigns, leading to improved results on email marketing KPIs.

- Maximizing the use of Salesforce Marketing Cloud.

- Strategically developing and automating our Email Marketing processes.

- Enhancing efficiency in setting up email marketing campaigns through journeys and marketing automation.

Key responsibilities of the role include:

- Designing and implementing effective email marketing strategies, including marketing automation.

- Creating responsive email templates adhering to best practices and brand guidelines.

- Conducting A/B testing.

- Training and supporting colleagues on all aspects of Salesforce Marketing Cloud.

- Ensure optimal campaign planning and lead on best practice for emails.

- Optimizing email conversion rates (pre-registrations/visitors through email channels).

- Providing consistent reporting and benchmarking for channel KPIs.

Who are we looking for?
- A candidate with at least 3-5 years of experience in a digital marketing role, demonstrating a successful track record in implementing journeys and email marketing campaigns.

- Higher education (bachelor's or master's degree), ideally in digital marketing or digital technology.

- Proficiency in Salesforce Marketing Cloud or another platform for journey building and marketing automation.

- Experience with Litmus or similar software for testing, analyzing, and building emails.

- Digital-driven, technology-savvy, dynamic, organized, detail-oriented, solution-oriented, good communicator, with a natural ability to convince and interact effectively at all levels.

- Fluency in Swedish and English; proficiency in Finnish or Danish is considered a plus.


What Easyfairs can offer you
Easyfairs is a very dynamic and exciting company to be part of, with over 600 lively and energetic team members across Europe. We do not necessarily seek people with the most experience, but rather those with the greatest potential. Easyfairs offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Working for Easyfairs is very rewarding. Be ready to be challenged daily, recognised openly, and to be part of an ambitious growth trajectory.

Read more:

Our selection process is continuous, and the advert may close before the recruitment process is completed if we have moved forward to the screening or interview phase. Please, attach you CV in English.

#J-18808-Ljbffr

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