Tech Lead, Salesforce Marketing Cloud

2 weeks ago

Stockholm, Stockholm, Sweden Safemind AB Full time

Mölnlycke Health Care is a world-leading medtech company and a forerunner in its field, ever since 1849. The company provides tools, equipment, and solutions to healthcare professionals in over 100 countries and is in constant motion to improve the lives of patients and medical staff worldwide. As part of its next level of growth, the company is accelerating its value creation, leveraging digitalisation with new technologies and data in a newly created internal digital organisation – a mission we would like you to join as a key player.

As part of Mölnlycke Health Care's ongoing technological evolution, it is expanding the team with a Marketing Automation Tech Lead. This is a unique opportunity to drive the development of the company's marketing automation processes, shape digital marketing strategies, and contribute to innovative customer experiences.

About the Role:

In this role, you will lead the development and enhancement of Mölnlyckes marketing automation capabilities in Salesforce Marketing Cloud. You will leverage technical expertise and business process understanding to design and implement effective solutions. We seek a candidate with experience in large-scale digital initiatives powered by customer insights, API-based architecture, and agile development methodologies.

Key Responsibilities:
  • Platform Configuration: Customize Salesforce Marketing Cloud features (e.g., data extensions, subscriber lists, Journey Builder workflows, Advertising Studio) to meet business needs and optimise cross-channel marketing campaigns across the global organisation.
  • User Management: Manage user accounts, roles, and permissions while providing training to ensure users can effectively leverage Marketing Cloud.
  • Data Management: Oversee the import and synchronisation of customer data across platforms, ensuring proper handling of preferences and consent.
  • Automation Development: Design and implement automated marketing campaigns, using customer data for personalisation and engagement.
  • Integrations Management: Establish and maintain integrations between Salesforce Marketing Cloud, Salesforce CRM, and other systems to ensure seamless data flow and real-time updates.
  • Compliance and Data Privacy: Ensure adherence to regulations such as GDPR and CCPA, focusing on preference centres and compliant data handling practices.
  • Troubleshooting and Support: Diagnose and resolve technical issues and optimise platform efficiency.
  • Continuous Improvement: Stay updated on Salesforce Marketing Cloud enhancements, MarTech innovations, and industry trends to ensure the platform's continuous improvement.
Key Skills:
  • Expertise in marketing technology (MarTech) platforms, particularly Salesforce Marketing Cloud.
  • Proficiency in solutions architecture, including system integrations and campaign automation design.
  • Strong knowledge of data management, compliance regulations (e.g., GDPR, CCPA), cross-channel marketing strategies, and CRM processes.
  • Excellent technical problem-solving, user support, and project management skills.
  • Strong communication skills with the ability to train and collaborate with cross-functional teams.
  • A background in defining and developing marketing automation and digital marketing strategies.
  • Proven experience in leveraging digital technology to create impactful business results, as well as the ability to understand customer business processes and unmet needs, while managing expectations and scope.
  • Strong oral and written communication skills, including the ability to present ideas effectively.
Why Join Us?
  • Be part of an innovative and fast-paced team that is transforming marketing automation.
  • Work on cutting-edge technologies and enhance your skills with the latest in digital marketing and MarTech.
  • A collaborative environment where your ideas and contributions are valued.
  • Enjoy an attractive benefit package, including annual bonuses, good pension, health insurance, wellness contributions, and much more.
  • Enjoy flexible working hours and a flexible work-from-home policy.
  • Work with great colleagues in a global company with an open, friendly, and fair atmosphere.

This position can be stationed at HQ in Gothenburg, the Madrid or Milan office. From early 2025 Mölnlycke Health Care HQ will be based in a new office at GoCo Health Innovation City in Mölndal, one of the most attractive workplaces in Gothenburg..

If you are ready to take on a challenging and rewarding role, apply now to become part of our journey

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