CRM & Automation Specialist

3 days ago

Stockholm, Stockholm, Sweden Tobii Dynavox AB Full time

Join to apply for the CRM & Automation Specialist role at Tobii Dynavox.

At Tobii Dynavox, we empower people with disabilities to do what they once did or never thought possible. We call this mission Power to Be You. Our assistive communication technology helps our customers express themselves, connect with the world, and pursue independence, whether through everyday activities like ordering food or extraordinary feats like running a company. Working at Tobii Dynavox, you'll become part of a team that spans the globe, with offices in the US, Sweden, France, the UK, China, and beyond.

About the Role:

As a CRM & Automation Specialist, you will join our growing global marketing team to create Salesforce automation campaigns that are powered by data and leverage real-time insights to create a personalized customer experience.

Your role will focus on creating campaigns that track customer engagement at all digital touchpoints and tailor communication to support them by using Salesforce Sales Cloud, Marketing Cloud, and Pardot.

While having the opportunity to collaborate directly with a global marketing team and key stakeholders, you will initiate effective marketing campaigns online and translate business goals into successful marketing campaigns. You will help shape the strategy and success of global online marketing campaigns and automated customer journeys across multiple channels.

In this role, you will:

  • Build and maintain automation journeys in Pardot to support campaigns.
  • Lead collaborations to determine automation project needs and requirements, set and manage expectations for each campaign.
  • Design, implement, and optimize web forms to capture leads and enhance customer data collection.
  • Identify automation opportunities across digital platforms and provide guidance.
  • Interpret and visualize Salesforce campaign data to support decision making.
  • Ensure all customer record data is successfully segmented for success.
  • Review customer behavior to determine areas of improvement.
  • Recommend more effective data strategy and segmentation.
  • Implement best practices for data hygiene and governance to prevent recurring sync errors and improve automation reliability.
  • Document automation processes and best practices for scalability and knowledge sharing.
  • Ensure compliance with data privacy regulations (e.g., GDPR, HIPAA) in customer data and automation processes.

Please note: This role is a fixed-term and full-time role starting from April 2025, earlier if possible, until the end of 2025, with the possibility to extend. This is a hybrid role, 1-2 days a week at our office in Stockholm city.

What We're Looking For:

We are looking for someone that has:

  • At least 3 years of experience in Salesforce Sales Cloud or Marketing Cloud and Pardot is required.
  • Equivalent education level of Bachelor or Associate Degree in Digital Marketing or a related field is required.
  • Strong project management skills along with creative and strategic problem-solving skills.
  • Ability to drive results by working directly with stakeholders, communicating and collaborating both with team members and cross-functionally.
  • Excellent communication skills in both verbal and written English are required to communicate the value of automation to any audience.
  • Ability to construct automation across multiple digital platforms and a deep understanding of how automation can simplify and enhance the customer experience.
  • Foundational understanding of GDPR is a plus.

Our Values:

At Tobii Dynavox, our mission guides what we do, and our values guide us in how we do it. Across the organization, we are committed to being Collaborative, Considerate, Curious, and Courageous. We build a trusting environment where every team member prioritizes our customers with empathy and insight. Bold ideas and learning lead to impactful solutions. Driven by curiosity, we continuously challenge the status quo to create meaningful, customer-focused solutions for our customers.

What We Offer:

At Tobii Dynavox, we believe in empowering individuals – including our employees - to reach their full potential. Here's what makes us unique:

  • Purpose-Driven Work: Join a company that transforms lives by giving a voice to those with communication challenges. Every day, your work makes a meaningful and concrete impact.
  • "Yes, and..." Flexibility: Build a rewarding career AND enjoy time with loved ones. We offer flexible work options so you don't have to choose between personal and professional goals.
  • Growth and Development: Whether you're advancing your skills or growing your career, we invest in your future with training, learning opportunities, and internal growth paths.
  • Inclusive and Supportive Culture: Work in a collaborative, caring environment where diversity and individuality are valued. You'll feel connected to both your team and our global community.
  • A Global Leader with Heart: Be part of an innovative, forward-thinking company that combines experience and cutting-edge solutions with a mission to change lives.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Medical Equipment Manufacturing

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