Marketing Manager General Surgery Nordics

2 weeks ago

Stockholm, Stockholm, Sweden Intuitive Full time
Job Description

Primary Function of Position:

This position will implement and execute marketing programs for the Region and drive adoption and growth of da Vincisurgical procedures. The focus will be in strategic growth areas for general surgery with potential further expansion towards other clinical indications. The Marketing Specialist is also expected to work with a cross-functional regional sales and training team, working closely with the European marketing group.

The primary function of this position is to be able to execute on the following global marketing standards at a country/regional level:

  1. Understand your market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
  2. Maintain alignment on target procedures/products – Help define what is being driven and why within commercial org and keep all teams focused on this "commercial strategy"
  3. Build Value Props Stories, Tools, Events and Engage 3Ps (Physician, Patient, Provider) with them - targeted in the right sequence
  4. Develop Speaker/Teacher /Executive KOLs – with strong technique, outcomes and use of advanced technology
  5. Quantify the impact (QTI) – clinical, economic, strategic evidence - of key da Vinci surgeons/hospitals as references
  6. Align with relevant Surgical and Executive societies on daVinci surgery to ensure support and partnership

Roles & Responsibilities:

Understand your market:

  • Develop and execute regional/country marketing tactics with a focus on General Surgery. This will include detailed activities to be implemented in a defined timeline and budget in alignment with the Marketing Director, strong collaboration with the European marketing team and local sales leadership
  • Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes

Maintain alignment on target procedures/products

  • Work closely with Market Access and Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals
  • Collaborate with Training department to identify and support the development of regional sales team. Deliver content for regional company meetings

Build Value Props Stories, Tools, Events and Engage 3Ps

  • Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales

Develop Speaker/Teacher/ Executive KOLs

  • Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciÒSurgery

Quantify the impact (QTI) – clinical, economic, strategic evidence

  • Work closely with Local Market Access team to assist in development and execution of cost effectiveness/ value strategies in key markets
  • Collect, analyze and share competitive data for strategic positioning and initiatives
  • Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors

Align with relevant Surgical and Executive societies

  • Develop and implement Intuitive's presence at key national conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence

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