Senior Creative Technologist

2 weeks ago

Stockholm, Stockholm, Sweden GroupM Sverige Full time

We are looking for a progressive and technically skilled Dynamic Creative Optimization (DCO) expert to take on the role as Senior Creative Technologist. You will work with a specialized team of Creative Technologists to innovate and set new precedents in digital advertising for world-renowned brands and serve as an advocate for addressable creative internally to agency leaders as well as towards clients and the broader market.

About GroupM Nexus

Part of WPP, GroupM Nexus is the largest performance organization in the Nordic region with over 440 dedicated specialists. GroupM Nexus brings together GroupM's expertise and technical solutions under one roof. Together, we contribute to shaping the world's most well-known and influential brands.

Before we deep dive into the role description, let us first establish some clarity in how GroupM Nexus defines Addressable Content...

In the last 15 years media has become increasingly sophisticated in targeting the right audiences. Yet, the majority of marketing communication still serves the same message regardless of who the targeted receiver is (Retargeting being one exception, Influencer Marketing being another).
The next era of media effectiveness lies in addressing the targeted audiences with relevant content across channels and throughout the entire customer journey. To do so, we need to tailor and architect content at scale for more relevancy. This is how GroupM Nexus define Addressable Content.

In the Addressable Content team, they are 40 specialists with expertise in different abilities to scale and architect tailored content. Always with a test, learn apply approach to continuously drive impact. These abilities include Creative Templates (also known as DCO), Influencer Marketing, Generative AI, Platform Adaptation, SEO & Content Engineering, Creative Analytics and Customer Experience Analytics.

The position

As the Senior Creative Technologist your primary responsibility will be to take the lead on the technical aspects of DCO, deliveries and content automation. You will also support on developing the departments' capabilities, offerings, and team to deliver the most advanced, cross-channel DCO solutions in the Nordics. With Addressable Creative / DCO being one of the strategic cornerstones in modernizing GroupM's offering, we are looking for a senior profile who thrives in a context characterized by growth and change, as well as enjoys being in the spotlight as a prominent thought leader.

The ambition is to become the industry's leading team in creative technology and automation and you will play a crucial role in the efforts to transition from a display-heavy approach to DCO, to a far more mature capability that delivers DCO solutions in most digital channels with much more focus on social media, video and Addressable TV. As such, the right candidate will be wired to embrace the latest technologies from DCO platforms to other forms of content automation such as digital/media asset management and Generative AI.

Primary areas of responsibility:

  • Support the Addressable Strategists with the technological aspects/possibilities in their
    Addressable Creative proposals.
  • Be a visible thought leader towards client leads and agency leaders in areas related to dynamic
    creative, content assembly and digital asset management.
  • Work closely with peers in Operations and Creative to deliver production efficiencies in your work
    that will deliver high profitability levels while maintaining excellence in client deliveries.
  • Work closely with the creative services team who will be responsible for creative concepts and
    production of assets that your team will then assemble with templates and content automation
    into finished, tailored ad creatives across most digital channels.
  • Together with key peers in the Addressable Content Department develop cross-functional ways of working to efficiently involve Strategists, Analysts, Production Managers and Creative profiles in our DCO deliveries for greater impact.
  • Foster a culture of continuous learning and development within the team, focusing on industry
    leading technology adoption.
  • Maintain a close working relationship with preferred technology partners (both within WPP and
    external) together with other markets and teams. E.g. Choreograph and Smartly.
  • Act as the main point of contact for tech vendors and partners, ensuring strong relationships and effective collaboration.
  • Continuously research and evaluate new platforms, technologies, and automation solutions to keep the team at the forefront of industry innovation.
  • Be a visible thought leader towards client leads and agency leaders in areas related to dynamic creative, content assembly and digital asset management.

Your profile

Your track record should demonstrate your ability in digital/media asset management solutions, along with an inherent innovative spirit that keeps you at the bleeding edge of industry advancements. As a data explorer, you will have a natural curiosity to leverage data in creative marketing strategies and translate complex results into actionable insights. Your combination of strategic thinking, analytical skills, and effective storytelling cultivates a results-oriented approach. You have a proven ability to forge and nurture trusted relationships with both internal and external stakeholders, extending your influence all the way up to C-level. Hence, your communication skills are second to none; with mastery over presentation tools like PowerPoint, you can convey complex ideas with ease.

You value teamwork and strongly believe success is achieved through collaboration, influence, and
unwavering accountability. Your structured approach empowers team development on both individual and collective levels, inspiring every member to strive for excellence. We believe a passion for creative
technology, combined with a business-oriented personality, professionalism, and consultancy skills are essential for taking the current operations to the next level.

Interested?

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