Senior Creative Developer for GroupM Nexus

1 week ago

Stockholm, Stockholm, Sweden Groupm Sweden AB Full time

On behalf of GroupM Nexus, are we looking for a progressive and technically skilled Dynamic Creative Optimization (DCO) expert to take on the role as Senior Creative Developer. You will work with a specialized team of Creative Technologists to innovate and set new precedents in digital advertising for world-renowned brands and serve as an advocate for addressable creative internally to agency leaders as well as towards clients and the broader market.

The position

As the Senior Creative Developer your primary responsibility will be to take the lead on the technical aspects of DCO, deliveries and content automation. You will also support on developing the departments' capabilities, offerings, and team to deliver the most advanced, cross-channel DCO solutions in the Nordics. With Addressable Creative / DCO being one of the strategic cornerstones in modernizing GroupM's offering, we are looking for a senior profile who thrives in a context characterized by growth and change, as well as enjoys being in the spotlight as a prominent thought leader.

The ambition is to become the industry's leading team in creative technology and automation and you will play a crucial role in the efforts to transition from a display-heavy approach to DCO, to a far more mature capability that delivers DCO solutions in most digital channels with much more focus on social media, video and Addressable TV. As such, the right candidate will be wired to embrace the latest technologies from DCO platforms to other forms of content automation such as digital/media asset management and Generative AI.

Primary areas of responsibility:

  • Support the Addressable Strategists with the technological aspects/possibilities in their Addressable Creative proposals.
  • Be a visible thought leader towards client leads and agency leaders in areas related to dynamic creative, content assembly and digital asset management.
  • Work closely with peers in Operations and Creative to deliver production efficiencies in your work that will deliver high profitability levels while maintaining excellence in client deliveries.
  • Work closely with the creative services team who will be responsible for creative concepts and production of assets that your team will then assemble with templates and content automation into finished, tailored ad creatives across most digital channels.
  • Together with key peers in the Addressable Content Department develop cross-functional ways of working to efficiently involve Strategists, Analysts, Production Managers and Creative profiles in our DCO deliveries for greater impact.
  • Foster a culture of continuous learning and development within the team, focusing on industry leading technology adoption.
  • Maintain a close working relationship with preferred technology partners (both within WPP and external) together with other markets and teams. E.g. Choreograph and Smartly.
  • Act as the main point of contact for tech vendors and partners, ensuring strong relationships and effective collaboration.
  • Continuously research and evaluate new platforms, technologies, and automation solutions to keep the team at the forefront of industry innovation.
  • Be a visible thought leader towards client leads and agency leaders in areas related to dynamic creative, content assembly and digital asset management.

Your profile

Your profile should reflect a dynamic fusion of deep technical expertise, solid professional skills, and engaging personality traits. We are looking for a candidate with a comprehensive understanding of adtech stacks, including DCO platforms, ad servers, and DSPs. You must be a highly skilled front-end developer proficient in HTML, CSS, and JavaScript, with full-stack capabilities seen as a bonus. Your track record should demonstrate your ability in digital/media asset management solutions, along with an inherent innovative spirit that keeps you at the bleeding edge of industry advancements. As a data explorer, you will have a natural curiosity to leverage data in creative marketing strategies and translate complex results into actionable insights.

Your combination of strategic thinking, analytical skills, and effective storytelling cultivates a results-oriented approach. You have a proven ability to forge and nurture trusted relationships with both internal and external stakeholders, extending your influence all the way up to C-level. Hence, your communication skills are second to none; with mastery over presentation tools like PowerPoint, you can convey complex ideas with ease.

You value teamwork and strongly believe success is achieved through collaboration, influence, and unwavering accountability. Your structured approach empowers team development on both individual and collective levels, inspiring every member to strive for excellence. We believe a passion for creative technology, combined with a business-oriented personality, professionalism, and consultancy skills are essential for taking the current operations to the next level.

Interested?

If you want to know more about the job you can contact Frida Hamilton on email: or Ina Ödman on email:


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