Nordic Channel Marketing Specialist

2 weeks ago

Stockholm, Stockholm, Sweden Sony UK Technology Centre Full time

Nordic Channel Marketing Specialist (6 months maternity cover) for Nordic Sales

Location: Stockholm (Kista), Sweden

Primary focus is to recover and maximize Sony Online Sales and Online In-house-share for responsible accounts.

Leading Sony's efforts with key local customers as the functional marketing expert , to maximize and optimize Sony's online / offline presence / marketing and 360° marketing during the full consumer journey (from awareness to orientation, conversion, and retention).

Develop the assigned customers Online and Offline strategy & visibility maximization in coordination with the Country Sales Manager and Trade Marketing Manager.

You will:

Manage & coordinate all instore and digital marketing activities within the assigned channel Work closely with the channel head and sell-in team for goal setting and activation plan, designing and implementing digital initiatives to drive Sony higher online sales within the assigned Sony business partners Online best visibility & experience (contents & location) within the channel partners, ensuring that the ranged products are shown in a compelling way and with relevant contents to the end users to drive omnichannel conversion – Online SLC (Selection, Location, Condition) Improve search engines and organic rankings within the channel (Sony USP wording and visibility in accordance with search relevance) Omnichannel Consistent and Optimal product communication message within the assigned Sony business partners Work with cross-functional teams through implementation and compliance of product communication for ensuring desired results Measure and evaluate ROI and sales and promotion effectiveness of all online trade marketing activities within the channel Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results. Targeting specific customer channels to promote SONY products, including pay-per-click ads, SoMe platforms, email, website contents and SEO strategies. Determine which platforms to advertise on and adapt campaigns accordingly Online Targets delivery / Analyze market/retail data, trends, consumer preferences, and competitor behavior to optimize marketing strategies. Effectively communicate with Channel Head Team and Directors

You will bring:

University degree with relevant educational background for the role Fluent in Swedish and business English spoken & written Experience in Digital Marketing Retail (min 3 years), experience in Sales or Marketing valued Facts and figures oriented with excellent eyes for detail Commercially driven, proactive attitude and self-motivated Innovation, Creativity, Planning and Team Working capabilities. Knowledge in Microsoft Excel, Google Analytics, RSS, SEM (Google Adwords, Ads (FB, IG, Twitter and Youtube), CRM & other relevant IS tools (Assets creation, content management and UX are valued)

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing . We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony's purpose – 'to fill the world with emotion, through the power of creativity and technology'. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe.

Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion, creativity and ambitions to Sony Europe. Let's shape the future together.

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