Marketing Manager

1 month ago

Stockholm, Sweden Karo Healthcare Full time

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

It is exciting times at Karo Healthcare where we, following a number of acquisitions, are expanding our global footprint and developing our international trade business (ITB). At ITB we are providing consumers everyday healthcare through a global network of distribution partners. It is a dynamic business with a truly global footprint; with partners in more than 50 markets across all continents.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Marketing Manager - International Trade Business (maternity cover for 1 year) for our office in Stockholm, Sweden.

Key Responsibilities:

Strategic Development & Leadership

  • Lead the marketing department within the ITB team by defining and driving strategic goals and priorities
  • Ensure alignment with the company's broader business goals and secure growth strategy in key markets
  • Identify opportunities to improve marketing effectiveness and drive efficiencies in processes and ways of working
  • Collaborate with the ITB leadership team to identify high-growth opportunities and set strategic direction of team efforts

Team Management & Development

  • Lead, mentor, and develop a marketing team, fostering a collaborative and high-performance culture
  • Support the day-to-day activities of the marketing team, providing guidance and direction to ensure projects are executed effectively and meet deadlines
  • Set the framework for internal collaboration and manage relationships with external partners, ensuring a consistent approach to marketing execution

Marketing & Advertising (A&P) Budget Management

  • Take full responsibility for the Advertising and Promotion (A&P) budget within export markets
  • Monitor spending, ensuring alignment with strategic goals and a strong return on investment (ROI)
  • Provide regular financial reporting and forecasting for marketing activities in the ITB markets

Acquisition Integration

  • Leading the marketing integration of newly acquired brands or product lines into the existing business structure at ITB
  • Overseeing the alignment of marketing strategies, ensuring brand coherence, and creating synergy between the newly acquired assets and the core business
  • Leverage new capabilities and market opportunities, positioning the acquired business for success within the broader organization

Corporate Communications & Partner Relations

  • Develop and execute the corporate communication strategy for ITB, ensuring clear, consistent, and engaging communication with external partners
  • Ensure that corporate messaging aligns with the company’s global brand strategy while being tailored to the specific needs and cultural expectations of ITB markets
  • Foster strong relationships with external partners by maintaining regular communication and providing them with the necessary marketing materials, updates, and support to effectively promote the Karo brands

Requirements

  • University degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in marketing, specifically working in an international environment and working across different cultures
  • Skilled in developing marketing strategies and the implementation of them
  • Experience from working in an international environment and working across different
  • Relevant background within consumer healthcare industry
  • Ability to lead, motivate, and inspire others to achieve common goals
  • Excellent networking capabilities internally and externally
  • Brand & Project Management skills and international sales experience
  • Being open to change, quickly adjusting to new environments or requirements
  • Positive mindset and a can-do attitude
  • Strong ability to assess complex information and produce copy in alignment with strategy, audience and voice
  • Drive and ability to work on multiple projects simultaneously and effectively manage the workload
  • Fluency in English; Swedish preferrable

Benefits

  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a dynamic, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values 

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

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