![Workday Sweden Aktiebolag](https://media.trabajo.org/img/noimg.jpg)
Sr Manager, Marketing Nordics
4 weeks ago
About the Role
We are looking for a Senior Manager, Marketing based in Stockholm to lead the local team and to support our growth strategy in the Nordics. You will work closely with the other members of the Marketing, Sales and Professional Services teams to build brand awareness and pipeline for the business. You will be leading a team of dedicated marketing professionals across the region, ensuring we exceed our growth targets and bring ever more focus to our execution. This is both a strategic and hands-on position. This role is located in Stockholm and will be a key part of the North and Emerging Markets marketing management team as well as the Nordic business management team.
You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Stockholm office and report to the Head of Marketing, North and Emerging Markets.
What you will do:
Tightly integrate with the sales team on a regular basis to drive planning and execution, ensuring timely and open communication channels.
Ensure flawless execution across all planned marketing activities, aligning with the entire EMEA marketing team to drive successful outcomes.
Align Marketing plans to the business priorities in the Nordics
Develop annual marketing plan with your team for the region designed to create awareness and build pipeline for Workday’s core solutions
Identify audience segmentation strategy; vehicle and media mix recommendation, timing and forecast of results
Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.
Work with appropriate groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns
Manage and develop the Nordics local marketing team
About You
Basic qualifications
15+ years successful related marketing experience, preferably in a SaaS, enterprise software, cloud environment or complex matrix structures
Speak English and Swedish fluently, ideally with another Nordic language in your tool kit.
Proven ability to effectively execute integrated, streamlined marketing programs that drive pipeline
A business degree or equivalent
Track record of team building and team leadership
Other qualifications
Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.
Knowledge of the local enterprise software market, preferably within HR and/or Financial applications
Strategically-minded but willing to be very hands on and get programs executed
Ability to work with people at all levels of an organization including executive management, sales, and marketing
Willing to travel within EMEA and to HQ in the USA occasionally
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