Customer Marketing Manager

1 month ago

Stockholm, Sweden Haleon Full time

Hello. We’reHaleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. 

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

Develop engaging customer growth stories building on our brand growth priorities and category vision with primarily focus on Oral Health Care (Sensodyne, Parodondax, Aquafresh) and our new launch within Multivitamins with Centrum as a brand across both Massmarket & Pharmacy channel. 

This is a maternity cover position for one year with start date as soon as possible.

Key responsibilities

Execute with excellence 

Develop strong customer growth stories for NPIs and the existing portfolio

Develop industry leading shopper activations – rooted in insights and focusing on clear shopper messaging 

Excellent in store execution of all promotions and brand themes

Support the development of shopper self-solutions and own the shopper signage at shelf 

Development of an optimal promotional program for our customers based on the category vision, shopper insights and key account strategy

Drive ROI thinking behind activation concepts

External focus: present during sales conferences etc 

Deliver customer and shopper materials on full in time 

Manage suppliers & production of all relevant material 

Manage the material stock and ordering system with the warehouse

Agency Management 

BTL & Shopper budget management 

Developing a future growth agenda 

Support annual brand planning process owning the shopper and customer activation aspects of the plan 

Contribute to future innovation planning 

Constantly improve our ways of working for an industry leading position

Compliance and ensuring a license to operate

Compliance to Haleon Framework – identifying, managing, and escalating risks, when appropriate 

Participating in Risk Management & Compliance Board, Crisis Management, Quality council and business continuity planning as needed

Creating a ’speak up’ culture

Ensuring Haleon policies are always followed

Qualifications and skills

Essential

Min 2years’ experience in a commercial role; brand management experience is a plus 

Commercial Marketing degree or equivalent

Managing multiple projects in parallel – strong project management 

Strong influencer in a matrix organization 

Commercial acumen with ability to set focus & direction

Knowledge of local retail environment incl. customer tactics 

Strong shopper and customer understanding

Fluent in Swedish and English

Strong presentation & influencing skills 

Strong strategic thinker with an appetite for execution & a can do mentality 

KPI/ROI thinking 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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