Product Marketing Manager

Natlink is looking for a Product Marketing Manager to strengthen how we bring our products to market from positioning and messaging to launches and ongoing adoption. Based in the marketing team, you'll act as the bridge between Product and Sales, ensuring that what we build is clearly understood, effectively communicated, and widely adopted.

In this role, you'll turn complex product updates into clear customer value, plan impactful launches, and continuously improve how our products are presented and experienced in the market. It's a mix of analysis, coordination, and storytelling to connect business goals with customer needs through structured execution.

Key responsibilities

•       Own the go-to-market process for product launches from planning to measurement.

•       Translate product and tech features into customer-facing value propositions and clear messaging.

•       Develop launch materials such as pitch decks, one-pagers, demo scripts, FAQs, and onboarding content.

•       Drive user adoption of new and existing features by creating educational contents and in-app messages.

•       Write concise and compelling product copy for web, app, emails, and marketing assets.

•       Collaborate cross-functionally to ensure new products and feature releases are planned for and communicated consistently

•       Run customer interviews and surveys to gather insights that inform product positioning and messaging.

•       Conduct competitive and market analyses to support differentiation and pricing discussions.

•       Support Sales and Product with enablement materials and training content.

•       Track and report on launch outcomes, including adoption, engagement, and feedback.

•       Ensure consistent product communication across all touchpoints internal and external.

We believe you have

•       Experience in product marketing, growth marketing, or product management.

•       Strong commercial acumen understanding how product positioning drives business results.

•       Excellent communication and storytelling skills, with the ability to simplify complexity.

•       Analytical mindset able to use data and feedback to guide messaging and priorities.

•       Experience managing cross-functional projects across marketing, product, and sales teams.

•       Ability to balance strategic planning with hands-on execution in a fast-moving environment.

•       Strong sense of ownership, quality, and attention to detail in everything you deliver.

Personal characteristics

•       Curiosity and structure eager to understand products, markets, and customers.

•       Strategic yet practical able to connect long-term vision with immediate impact.

•       Collaborative communicator who thrives in cross-team settings.

•       Flexible and adaptable comfortable managing multiple priorities and stakeholders.

•       Proactive, positive, and driven by delivering real results.

•       Bonus if you also have a strong technical understanding and the ability to quickly grasp complex product flows and systems.

Going where no tech has gone before... into the wild

At Natlink, we believe technology can deepen rather than replace our connection to nature. Through our brands WeHunt, Tracker, and Burrel, we empower nearly a million hunters and outdoor enthusiasts across Europe with smarter tools that enhance safety, strengthen community, and make outdoor experiences more engaging.

We build that future by combining innovation, sustainability, and respect for wildlife with the joys of being in nature. Working at Natlink means shaping both hardware and software products that matter while working with passionate colleagues.

Our team consists of almost 100 members working from offices and production sites in Stockholm, Oulu, Aurskog and Katrineholm. We encourage a hybrid working model that balances professional needs with passion for the great outdoors. Natlink is currently on a growth journey - investing to upgrade and take our Nordic market leading products to more users in more regions. Can you help us on the path forward?

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Ready to take on this exciting challenge? Please submit your application, including a CV and cover letter. Applications will be reviewed on a rolling basis. For this recruitment Natlink is cooperating with Aggancio, and for any questions regarding the role and/or the process, please contact Stina Wretling at Aggancio,