Product Marketing Manager

We're looking for a driven and skilled Product Marketing Manager to shape how we position, package, and communicate our products. Ensuring that both partners and SMEs clearly understand the value we bring. Join us to drive Froda's go-to-market success and growth across multiple markets

About Froda

Froda was founded in 2015 with a clear mission, to democratize the access to financing and provide small businesses the same opportunities to grow as large ones. Through digital processes and technological innovation, we have shortened the loan process from months to minutes, making it easy and affordable for business owners to invest in their ideas. Our objective approach champions diversity, ensures fair terms, and ultimately enables more small businesses to make a positive impact on society.

Your Impact

As Product Marketing Manager, you'll be the bridge between product, commercial, and marketing teams. Your mission is to turn complexity into clarity, creating compelling narratives, packaging our products for different markets and partners, and ensuring our story resonates with customers and strategic partners.

What You'll Do

Develop clear and differentiated positioning and value propositions for Froda across partners, SMEs, and different industries.

Translate complex financial and technical capabilities into compelling, easy-to-grasp narratives for diverse audiences.

Co-own go-to-market processes for new features and product launches, including messaging, launch materials, and cross-functional coordination.

Support sales and partner teams with impactful materials such as pitch decks, case studies, and demos.

Work directly with partners to tailor our story to their business models and ecosystems.

Conduct market and competitor analysis to inform positioning and product direction.

Collaborate closely with product teams to translate the roadmap into business outcomes and with leadership, marketing, and commercial teams to align messaging with strategy.

What You'll Bring

5+ years of experience in Product Marketing, ideally in tech and B2B financial products (experience in B2B2x or embedded models is a strong plus).

A proven track record in go-to-market execution, product launches, and partner enablement in a regulated environment.

Strong technical aptitude, comfortable with APIs, integrations, and developer audiences.

Academic background in marketing, business, communication, technology, or similar.

Fluency in both Swedish and English, both written and verbal.

Who You Are

A collaborative team player who thrives in cross-functional settings.

Curious and eager to understand both products and markets deeply.

Skilled at simplifying complexity and articulating value in a way that differentiates us from competitors.

What's in it for you?

Working at Froda means working at a company that combines the best of both worlds – fun and fast-paced culture, yet stable and structured. We are 90+ ambitious self-starters who genuinely care for each other and the work we do, while having fun together. You will have the ability to impact your own work and that the only thing standing between you and your goals is going to be your own ambitions.

Furthermore, you'll get:

Fabulous office overlooking Stockholm and a friendly culture that values work/life balance.

We prioritize working in the office to maximize the positive impact of in-person collaboration, but we offer flexibility with work hours and remote work

Competitive compensation package.

Insurance and pension plan.

Join our team and contribute to giving small businesses the opportunity to invest in their ideas to the best possible terms.