Product Marketing Manager

Here at Waitwhile we're on a mission to eliminate the 1 trillion hours people spend waiting in lines every year. Our platform combines virtual waitlists, appointment scheduling, real-time updates, messaging, and analytics to make access to places, services, and events seamless, online or in person. Trusted by 10,000+ companies, Waitwhile has already helped over 250 million people enjoy a radically better waiting experience. Our clients include IKEA, Chanel, Costco, Google, Delta Airlines, and thousands more. We're just getting started, and we need your help.

As our Product Marketing Manager, you'll be the bridge between Product, Sales, Success, and Marketing - shaping how we bring innovations to market and how customers understand the value of Waitwhile.

You'll own the go-to-market strategy for new features and product lines, define positioning and messaging that set us apart, and enable our commercial teams to win. This is a highly cross-functional role, ideal for someone who's equal parts strategist, storyteller, and operator.

You'll join a small but mighty team and play a pivotal role in helping Waitwhile scale its next chapter of growth.

Go-to-Market & Product Launches

• Partner with Product Management to turn complex capabilities into clear, differentiated value propositions.
• Lead end-to-end GTM for new features and releases - from messaging and segmentation to launch planning, assets, and enablement.
• Be in charge of the release communications process, ensuring every product update reaches the right audience, through the right channel.
• Manage and improve the product launch playbook and ensure coordination across Marketing, Sales, and Customer Success.

Positioning, Messaging & Differentiation

• Maintain and continuously evolve our product narrative to support category leadership in queue management.
• Own and update core value propositions and ensure they resonate across verticals and regions.
• Create solution-level positioning frameworks that help unify messaging across the website, sales materials, and campaigns.

Sales & Support Enablement

• Partner with Sales and Customer Success to develop training, collateral, and tools that accelerate deal velocity and adoption.
• Create and maintain sales decks, one-pagers, competitive battlecards, and talk tracks tailored by vertical and use case.
• Collaborate with Content Marketing and Design to ensure all product messaging stays consistent and value-driven.

Research & Insights

• Conduct ongoing market, customer, and competitive research to uncover trends and inform GTM strategy.
• Partner with the Product and Growth teams to define activation and retention drivers through user-behavior analysis.
• Collect customer insights via surveys, interviews, and feedback loops to shape future roadmap and messaging decisions.

• 2+ years of experience in product marketing for a B2B SaaS company.
• Proven ability to develop GTM strategies, messaging frameworks, and sales enablement assets.
• Excellent English communication and storytelling skills, with the ability to translate technical details into clear business value for both internal and external audiences.
• Strong analytical mindset; you use data to validate decisions and improve outcomes.
• Self-driven, detail-oriented, highly collaborative and comfortable in a fast-moving, distributed environment.
• Bonus points for experience with Intercom, Notion or Figma.
  
  

We want Waitwhile to be an incredible place to work. We offer great benefits and perks, flexible working hours and lots of interesting challenges. We believe in making work fun and rewarding and care about your development and are committed to your success. Join Waitwhile at this exciting stage and help shape both our future and your own.

Waitwhile has a positive, diverse, and supportive culture - we look for people who are curious, inventive, and work to be a little better every single day. We aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, what are you waiting for? Apply for this job