Product Marketing Manager

3 hours ago

Stockholm, Stockholm, Sweden Lylli Full time 80,000 - 120,000 per year

Lylli is a Swedish tech company building the world's first storytelling platform — reinventing how children experience stories in a digital world. By merging cutting-edge technology with captivating narratives, Lylli transforms reading into an immersive, joyful experience that fosters cognitive growth and inspires a lifelong love of books. In partnership with leading publishers, authors, and creators, Lylli unlocks unlimited access to thousands of titles — from timeless classics like
Alfie Atkins
and
Peter-No-Tail
to global sensations like
Paw Patrol.
As Product Marketing Manager at
Lylli
, you'll shape and execute the marketing strategy that accelerates our growth across key markets — with an initial focus on
North America, the Nordics, and the DACH region
. Your mission is to maximize awareness, conversion, and long-term engagement for Lylli's reading experience.

You'll act as a crucial bridge between our product, content, and marketing teams, defining a product marketing plan rooted in our business goals, brand strategy, and product roadmap. Your work will bring Lylli's stories and reading experience to life through impactful campaigns, go-to-market plans, and data-driven insights — all fueled by creativity, curiosity, and a love of helping families discover reading through Lylli.

This role requires someone who combines strategic thinking with hands-on execution — someone who rolls up their sleeves and makes things happen.

What You'll Do

  • Set and execute a forward-looking marketing strategy and activation plan for key markets.
  • Lead product launch and campaign planning, from ideation through execution and analysis, ensuring alignment with business goals and brand direction.
  • Strengthen awareness and growth across channels through brand and performance marketing initiatives.
  • Represent marketing in product and content forums, contributing to roadmap discussions, feature evaluations, and launch planning.
  • Monitor campaign and product performance using data insights to optimize acquisition, engagement, and retention.
  • Collaborate with internal teams and external partners (including platform partners such as App Store and Google Play) to secure visibility, share learnings, and drive results.
  • Report on performance and key KPIs to internal stakeholders, distilling learnings into clear next steps.

What We're Looking For

  • 3+ years of marketing experience from mobile apps, subscription services, or gaming, with a strong grasp of KPIs such as installs, engagement, retention, and LTV.
  • A balance of strategic vision and tactical execution, thriving in fast-changing, cross-functional environments.
  • Strong communication and stakeholder management skills, with the ability to align teams across product, content, and leadership.
  • Experience in digital marketing and user acquisition, and a data-driven approach to optimizing campaigns.
  • Solid project management skills, capable of running multiple initiatives in parallel.
  • Passion for creating meaningful experiences for children and families, and a commitment to safe, inspiring digital products.
  • Fluency in English; other languages (German, Spanish, Swedish) are a plus.
  • A degree in marketing, communications, or a related field — or equivalent hands-on experience.

Good to know
This position is full time and based in our Stockholm office with a hybrid working model. We apply a 6-month probationary period. You'll need to be located in Sweden as we are unable to support relocation.

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