Brand Manager, Nordics

Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

We are looking for a highly organized, commercially driven Brand Manager, Nordics & UK to support and grow our business across the Nordics and the UK. This role sits at the intersection of sales operations, e-commerce excellence, product portfolio management, and trade marketing execution.

You will collaborate closely with the Market Director, Nordics and the VP International Sales (UK) to ensure our brand shows up consistently, effectively, and in line with our commercial objectives across all customers and channels.

Responsibilities to include:

E-commerce Content Management

• Gather, update, and identify gaps in written and visual assets for all e-commerce partners, ensuring accuracy, quality, and brand consistency.
• Coordinate Frida's owned and external e-commerce presence overhaul, including coordinating creation, gathering and submitting upgraded copy, visuals, and enhanced content, working cross-functionally with inhouse teams.
• Ensure consistent representation of our products across customers, SKUs, and platforms - online and offline.
• Monitor e-commerce content compliance and identify any deviations or missing assets.

Marketing Operations & Trade Marketing Execution

• Support and maintain the marketing and trade marketing calendars for the Nordics and the UK, ensuring timely alignment with global and regional priorities.
• Monitor customer promotional calendars, ensuring our brand is represented, activated, and supported according to plan.
• Coordinate physical production of marketing and promotional materials, ensuring on-brand execution and timely delivery to customers in accordance with launch plans.
• Support and coordinate in-store merchandising productions, distribution, and timely setup across customer locations.
• Ensure consistent brand visibility across digital and physical touchpoints, regularly reviewing execution quality and addressing deviations.

Customer & Product Operations

• Track and meet customer revision deadlines, proactively communicating upcoming requirements to internal stakeholders.
• Gather, maintain, and update SKUs, pricing, and all relevant product data per customer.
• Manage and execute product submissions, ensuring accuracy and completeness of information.
• Review and optimize product portfolio per customer, identifying gaps, new opportunities, and rationalization needs.

Cross-Functional Coordination & Leadership Support

What You Will Need

• 4+ years of experience in sales operations, account management, trade marketing, or e-commerce within FMCG consumer goods or similar industries.
• Strong analytical mindset with excellent attention to detail.
• Demonstrable experience working with trade marketing calendars and relevant productions.
• Experience managing elaborate product data, pricing, SKUs, and digital content assets.
• Understanding of both B&M and e-commerce merchandising, product setup, and content best practices.
• Eloquence in customer communications and customer relationship building.
• Ability to coordinate multiple deadlines, calendars, and customer requirements.
• Proactive, resourceful, and able to work independently in a fast-paced environment.
• Fluency in both Swedish and English are mandatory. Additional Nordic languages will be merited.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Brand Manager, Nordics & UK, you will work closely with International, Brand Management and Sales teams.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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