Acquisition Marketing Manager

Education changes lives. But tech hasn't lived up to its promise, yet. At Kognity, we're here to change that.

We're a 125-person EdTech scale-up powering learning in 120+ countries. Our intelligent platform combines rich pedagogy with smart AI to help students and teachers thrive — from international schools to US high schools.

Why Kognity is the place to be:

• Educational Innovation – Lead the next wave of AI-powered learning solutions

• Global Reach – Our platform is used in 120+ countries across international and US markets

• Collaborative Culture – Join a smart, ambitious team that values impact over ego

• High-Performing Teams – Work with sharp, driven colleagues across product, engineering, and AI who raise the bar every day.

What you'll do:

• Significantly increase high-quality leads and marketing-led pipeline contribution through organic search, paid search, ABM, emails, referrals, and content.

• Improve funnel performance by raising conversion rates and reducing CAC.

• Build and scale a repeatable demand generation engine with clear ROI reporting.

• Develop new channels, partnerships, and messaging for brand awareness and demand generation.

• Develop and run marketing campaigns and programs targeting ICPs — from concept to execution.

• Analyse and optimise campaigns, nurture flows, and automated programs to efficiently drive prospects through the funnel.

What we're looking for:

• Proven success in driving measurable pipeline growth in B2B SaaS (MQLs, CAC, conversion rates).

• Experience with CRM and marketing automation tools (e.g. HubSpot or Salesforce), as well as Google Analytics.

• Proven success running multi-channel campaigns targeting ICPs.

• Analytical strength — able to connect activity to revenue impact and communicate funnel dynamics clearly.

• Hands-on expertise across paid, organic, ABM, email, CRO, and automation — with the ability to execute as well as strategise.

• A curiosity for AI and a drive to experiment with new tools to enhance creativity, decisions, and execution.

Our Interview process

Our hiring process is all about you. Show us your skills, tackle real-world challenges, and get a real feel for life at Kognity. Expect case studies, honest conversations, and plenty of chances to shine.

1. Discovery Call with a Recruiter: A friendly chat with a Recruiter to explore if the role is likely to be a good mutual fit.

2. Hiring Manager Hangout: Deep dive into the role and share your experience.

3. Case study: Work on solving a real-world problem.

4. Values Interview: Share your experiences and ways of thinking in relation to our values.

5. Leadership discussion: Connect with one of our leaders to talk about big ideas, bold vision, and where you could grow with us.

Our Values

• We take ownership – We take initiative and act with self-leadership. We don't wait for someone else to solve problems we see.

• We leverage AI – We apply AI to enhance creativity, decisions, and execution to allow for impact maximization.

• We drive customer value – Success for our customers drives our progress. We create value for them in everything we do.

• We are transparent – We are radically transparent with opinions and feedback, and we share information widely.

• We take care of ourselves and each other – We work hard and passionately, but also prioritise our own well-being, and that of our colleagues.

Benefits

• Truly Hybrid — work from our Stockholm office when you like.

• ITP Pension Plan with Nordnet.

• Yearly budget of 5,000 SEK to spend on health-related services.

• 30 days of paid vacation every year.

• Full pay sick leave starting on day 1.

Every qualified person will be evaluated regardless of age, gender, identity, nationality, ethnicity, sexual orientation, disability status or religion. We're committed to building a diverse, inclusive team and welcome people of all backgrounds, experiences, perspectives, and abilities.

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