Brand Director

FUZED is looking for a Brand Director

At FUZED, we're building one of the most exciting youth brands in the Nordics — empowering the next generation to move more, connect more, and feel part of something bigger through the power of gaming. Our vision is bold: gaming as a force for good in culture, community, and health.

Now, we're looking for a Brand Director to define and amplify that vision — shaping how FUZED shows up in the world, what we stand for, and how we win the hearts of kids, parents, and partners.

If you're driven by building iconic brands, creating meaningful storytelling, and turning strategy into real growth and cultural impact — this role is for you.

Who are we?

FUZED is a gaming & health company from Stockholm redefining what gaming can be for the next generation. Instead of treating screen time as the problem, we turn it into the solution — a bridge to movement, community, confidence, and real-world belonging.

Gaming is now the largest youth culture in the world — and with that comes a responsibility and an opportunity to build something that truly matters. Through our connected arenas, events, and mobile app, kids earn screen-time by being active: walking to school, scoring goals, joining local tournaments and youth activities, or playing fun motion-tracked games in our mobile app FUZED Arcade at home.

We partner with municipalities and leading brands to build a community where gaming becomes a driver for well-being, not a barrier. Our brand sits at the intersection of gaming, sport, youth culture, and public health — inspiring kids to move together and feel part of something bigger.

We've only scratched the surface of what FUZED can become. Now, we're looking for a Brand Director to help shape the identity, voice, and cultural impact of a movement built for the next generation.

Why is this interesting?

Youth physical and mental health is declining, and screen time is rising faster than ever. Yet gaming remains the strongest cultural force among young people. Cities want to engage youth. Parents want healthier screen habits. Brands want meaningful connections.

FUZED bridges these worlds — turning screens into motivation, social play into physical activity, and digital interests into real-world movement.

As Brand Director, you'll shape how that story is told and experienced — defining the emotional connection young people, families, and partners feel when they think of FUZED. You are the voice, the style, and the cultural heartbeat behind a movement built for the next generation.

What will you do?

You will take full ownership of the FUZED brand — defining what we stand for, how we look, how we sound, and how we show up in culture. This includes:

• Developing and maintaining our brand platform — values, identity, storytelling, and design system — adopted across our app, arenas, events, campaigns, and partnerships
• Setting the go-to-market and marketing roadmap, prioritizing the right channels to reach kids, parents, and municipalities effectively
• Leading Creative Direction — ensuring everything we publish feels premium, consistent, and unmistakably FUZED
• Building and running a high-performing content engine with strong variation: motion, photo, stories, creators, community, education
• Translating our brand into major partnerships (Nike, LEGO, EA Games etc.) to unlock cultural and commercial impact
• Working tightly with product, events, and sales — making sure branding is aligned with the experience and drives growth
• Defining and tracking core brand & marketing KPIs — using insight to continuously improve narrative, formats, and engagement

Leadership & Team Building

• Build, coach, and inspire a growing brand and creative team as we expand
• Establish scalable processes that enable creativity, speed, and quality
• Create a culture of excellence that attracts top creative and marketing talent to FUZED

This is a strategic and hands-on role — where your creativity and leadership directly shape how thousands of young people perceive FUZED as a movement.

Who are we looking for?

Someone who blends strategic brand thinking with world-class creative execution — a hybrid of brand architect and creative leader who cares deeply about consistency, culture, and emotional connection.

You have:

• Proven experience building and managing a modern brand identity
• Strong capability in storytelling, campaign development, and creative quality control
• Experience activating brands across digital, social, events, and partnerships
• A good understanding of marketing analytics — and willingness to continuously learn and optimize for growth
• Clear communication skills that bring alignment between creative, business, product, and operational teams

And you bring:

• A brand-led mindset — you protect and elevate what the brand stands for
• Humility and confidence — able to both inspire and execute
• Curiosity for culture, youth behavior, and what's next
• High ownership — you set the bar and make sure we reach it
• Passion for FUZED's mission: helping kids move, connect, and thrive through gaming

Why join FUZED?

Because the work you do will matter.

You'll build a brand that inspires healthier habits, deeper belonging, and a more positive relationship with gaming for an entire generation. You'll work alongside a passionate, mission-driven team — shaping something that doesn't exist anywhere else in the world. A brand with purpose at its core, and culture in its DNA.

Ready to build something unforgettable?

Apply now and help build one of the most exciting youth brands in the world — a movement that empowers kids to be active, connected, and confident through the culture they love.