Lead Influencer Marketing Specialist

Are you a driven and collaborative influencer marketing professional who thrives in a fast-paced environment? We're looking for someone with a passion for building impactful brand collaborations and guiding others to success. If you're analytical yet creative, love working with data-driven strategies, and are ready to take the next step in your influencer marketing career, we want to hear from you

Lead Influencer Marketing Specialist

As a Lead Influencer Marketing Specialist at NA-KD, you will support the Influencer Marketing Manager in driving performance and strategy across your assigned markets. In this role, you'll ensure strong local execution, provide guidance and mentorship to specialists, and act as a key link between the team and management. You'll lead the team in day-to-day operations and foster individual growth through regular one-to-one sessions focused on performance and development

Key Responsibilities

• Campaign & Process Optimization
• Drive more consistent gifted strategies and execution quality.

• Work with the IM Manager on testing new tools, workflows, or formats within their block.

• Market Strategy & Ownership

• Oversee market-specific execution across paid and gifted deals.
• Ensure team members are aligned with quarterly goals and market priorities.

• Monitor GMV and CoS performance per market; suggest optimizations.

• Team Support & Leadership

• Act as a first point of support for the specialists within their block.
• Coach team members on negotiations, influencer selection, and campaign planning.

• Assist in onboarding and training of new team members. For this purpose, have bi-weekly one to ones to follow up closely on performance.

• Bridge to Management

• Consolidate and share feedback from their block to the IM Manager.
• Contribute to planning and reporting processes with insights from their markets.
• Help troubleshoot and escalate issues when needed.

Your Past & Your Skills

• At least 3 years of experience in influencer marketing or brand collaborations, ideally within retail or consumer goods
• A solid understanding of how to match influencer profiles with brand identity and campaign objectives
• Confidence in working with performance data (GMV, CoS, ROI) and identifying optimization opportunities
• The ability to multitask and adapt in a fast-paced, ever-changing environment
• Fluency in business English and proficiency in Excel
• A process-oriented mindset, creative problem-solving and a strong sense of accountability
• A genuine interest in coaching peers, sharing knowledge, and contributing to a supportive, high-performing team culture

What We Offer

• Global environment
• Personal and professional development
• Freedom to add value/make a difference
• Hybrid Remote policy (Office & remote days weekly)
• A number of voluntary benefits

Interested in learning more about NA-KD, our culture, colleagues, and benefits? Visit our career site here

Does this sound like an opportunity for you?

To submit your application, simply click the "Apply for this job" button below. Please provide your full application in English, including your CV and responses to a few background questions.

We encourage early applications as we follow a continuous selection process. This means we may close the recruitment before the final application day. Don't hesitate to submit your application promptly – we look forward to hearing from you

Application deadline: 7/11

Start Date: December 2025

Location: Gothenburg HQ, Sweden

Others: This is a full time permanent position with an initial probation period of 6 months.

About NA-KD

Working for NA-KD is not just another step in your career. It is a leap into the unknown. A new adventure that can take you anywhere. Because just like you, we're on a journey to bigger and better things. We are constantly evolving and improving. For you, this means that no day is the same as the one before. But also, that there will be endless opportunities to take charge of your future and build the life you want for yourself. And no matter what that looks like - we will support you along the way.

Our Commitment to Diversity

NA-KD is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.