Digital Marketing Leader

2 days ago

Stockholm, Stockholm, Sweden Nordea Bank Norge ASA Full time

Welcome to the Data, Digital Sales & Engagement team in Sweden. As a key driver for Nordea's digital sales and marketing efforts toward personal banking consumers, you will play a valuable role in driving business objectives and customer needs into effective digital marketing & sales strategies.

You will collaborate closely with the Digital Journey Lead to capture customer and business needs, and translate those into impactful digital marketing and sales solutions that deliver measurable sales and customer satisfaction.

At Nordea, we see that the world is changing fast and we want to be one step ahead of the curve. That's why we're deeply committed to providing financial solutions of tomorrow to our customers.

We work in an agile environment where we experiment and grow together – and we need your ideas and unique background.

Your role is based in Stockholm, but you will also have colleagues all over the Nordics. By sharing our learnings and initiatives we can make a bigger impact across borders.

We believe that collaboration, ownership, passion, and courage are the values that guide us in being at our best – and that you share with us.

Key Responsibilities:
  • Translate business objectives and customer needs into effective digital marketing & sales strategies.
  • Ensure the digital marketing & sales strategy is executed at the highest levels, delivering the expected results through close collaboration with the journey team.
  • Inspire, guide and manage journey specialists on how their work is connected to the full journey, as well as other journeys, in support of building a connected digital omni-channel experience.
  • Lead the communication and creative ideation and asset production process.
  • Identify and lead new strategic growth initiatives.
  • Be the marketing performance analytical wizard, who properly spends time looking at dashboards in Adobe to be on top of tracking and performance of what is launched – always looking for success and potential improvements.
Requirements:
  • 3+ years of experience from a similar digital marketing position, preferably from a bank with experience within savings and investment area.
  • Experience in email marketing, paid media activities, content creation, creative production & creative production management from a-z.
  • Experience working with digital customer journeys, CX and UX.
  • Experience leading a team of specialists to efficiently plan, execute and evaluate digital marketing campaigns and continuously optimise ongoing activities.
  • Experience in establishing new strategic partnerships.
  • A data driven mindset, a passion for sales and continuously optimization of sales funnels.
  • Strong communication skills and a creative mindset.
  • Extensive knowledge and experience with Adobe analytics, and/or other web analytics tools.
  • Vast experience in stakeholder management.
  • Fluency in both written and spoken Swedish & English is a requirement (professional level).
  • Master's degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree.

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