Brand Strategy Director

5 days ago


Stockholm, Stockholm, Sweden SAAB Full time
Job Description

Saabs mission is to protect nations and their people. We achieve this by providing cutting-edge solutions that keep our customers ahead of emerging challenges.

About the Role

We are seeking a highly experienced senior leader to oversee our brand and marketing strategy. This individual will play a pivotal role in shaping our marketing approach, with a focus on NATO, EU, Sweden, and international markets.

Key Responsibilities
  • Brand Compliance: Develop and implement comprehensive brand strategies that align with Saabs business objectives. Ensure consistent application of the Saab corporate visual identity across all company units.
  • Strategic Marketing: Build and promote Saabs international brand through targeted marketing campaigns, partnerships, and engagement with key stakeholders in defense and government sectors.
  • Center of Excellence: Act as the center of excellence for brand & marketing within Saab, establishing best practices, providing guidance, and ensuring alignment across all markets, business areas, and units regarding marketing initiatives.
  • Cross-Functional Collaboration: Work closely with business areas, country heads, government affairs, group business development, and sales units to develop integrated marketing plans that leverage the full range of available communication tools.
  • Performance Measurement: Establish metrics to measure the success of marketing initiatives, analyze outcomes, and provide data-driven recommendations for continuous improvement.


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