Digital Experience Optimization Expert

7 days ago


Stockholm, Stockholm, Sweden Mentimeter AB Full time

Mentimeter is a leader in engagement technology, empowering individuals to transform presentations into immersive experiences. By harnessing real-time interactivity and intuitive visualizations, we enable people to participate, engage, and grow in various settings.

Our team is dedicated to helping over 1 billion people listen, learn, and work better together, and we're looking for a skilled Marketing Automation Manager to lead our marketing automation efforts.

The Challenge

We are seeking a seasoned Marketing Automation Manager with a focus on Enterprise customers to take on the challenge of driving enterprise growth through effective marketing automation strategies. In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. You will play a pivotal role in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless and impactful customer journeys.

This is a highly collaborative position that has a significant impact on Mentimeter's enterprise growth, working at the intersection of product-led growth and account-based marketing.

Accountabilities

  • Develop and execute marketing automation strategies to nurture high-value accounts and drive enterprise growth.
  • Collaborate with marketing, sales, and product teams to align account-based marketing initiatives and ensure consistent, personalized communication strategies.
  • Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.

Requirements

To succeed in this role, you will need:

  • At least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
  • Expertise with marketing automation platforms, such as Braze that we are using. Having worked with i.e Hubspot, Iterable is also valuable. Experience using analytics tools (e.g., Mixpanel, Looker).
  • Strong collaborator with proven experience working with sales and marketing teams to align automation strategies and enhance account journeys.

Culture at Mentimeter

We believe in fostering a culture of inclusion, diversity, and creativity. At Mentimeter, we value individual perspectives, ideas, and experiences. If you're passionate about joining a dynamic team that prioritizes equality, equity, and fairness, apply now



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