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Content and Campaign Strategist

2 weeks ago

Stockholm, Stockholm, Sweden Sigicom AB Full time
About Us

We have supported our customers for over 40 years, and we continue to be a global industry leader. We believe in diversity, inclusion, and a healthy work/life balance.

Our HQ in Stockholm has large, open space and lounge areas; newly renovated to provide a modern work environment to our amazing team.

The Role:

In this role, you will be the go-to person for analytical insights into the effectiveness of our communication, and will plan, execute, and optimize communication on our external platforms, blending creativity with performance analysis.

Key Responsibilities:
  • Measure and report digital marketing performance (including SEO) using tools like Google Ads, Google Analytics and Linkedin Analytics.
  • Identify trends, target audiences and insights to optimize campaign performance and website traffic.
  • Initiate and test new channels and/or content to drive user engagement and reach.
  • Plan, create and publish digital marketing activities and campaigns across multiple channels.
  • Stay updated on digital marketing trends and best practices.
What You'll Bring:
  • Bachelor's degree or equivalent in Media, Communication, Marketing or another field relevant to the role.
  • Strong analytical skills and experience tracking content- and campaign performance, as well as proficiency in SEO.
  • Creative approach and a willingness to experiment with new ideas.
  • Fluent or native level English and Swedish (written and spoken). Additional languages such as German, French, or Dutch are a plus.