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Content Marketing Strategist

2 weeks ago

Stockholm, Stockholm, Sweden Waitwhile Full time
About Waitwhile

We're on a mission to revolutionize the way people wait. Our industry-leading queue management and appointment scheduling platform empowers businesses to streamline their operations and deliver exceptional customer experiences.

With 10,000+ companies worldwide trusting our technology, we've helped over 250 million people enjoy a better waiting experience at top brands like IKEA, Louis Vuitton, Costco, Delta Airlines, and more.

In this role, you'll be responsible for crafting scalable content marketing programs and campaigns to drive awareness, consideration, adoption, and expansion from our largest Enterprise customers and prospects. You'll develop high-quality content that resonates with key decision-makers in Enterprise B2B SaaS, ensuring alignment with growth goals and buyer profiles.

Your Responsibilities
  • Develop and execute a consistent content marketing plan to drive organic traffic and inbound leads, aligned with growth objectives.
  • Create a wide range of content (blog posts, case studies, white papers, ebooks, press releases, explainer video scripts, and more) that engages and converts key decision-makers.
  • Optimize website content to improve rankings and increase discoverability for high-intent keywords, leveraging SEO best practices and keyword research.
  • Collaborate cross-functionally to ensure content aligns with the buyer's journey and is effectively distributed to reach decision-makers at the right time.
Sales & Demand Generation Support
  • Develop conversion-focused content that supports demand generation campaigns, email marketing, and sales enablement efforts.
  • Support Account-Based Marketing (ABM) initiatives by crafting personalized content for high-value Enterprise accounts, working closely with Sales teams to align content efforts with ABM campaigns.
  • Collaborate with Sales and Customer Success teams to create targeted content that accelerates the sales cycle and nurtures leads, assisting in the development of vertical-specific messaging.
Additional Responsibilities
  • Manage and grow Waitwhile's social media presence, creating and curating engaging content for B2B audiences, staying updated on social media trends and platform algorithms.
  • Engage with the B2B community, influencers, and potential clients to build brand authority and foster relationships, exploring opportunities to partner with industry events, podcasts, and blogs to expand brand reach.