Digital Content Strategist
2 weeks ago
Are you passionate about creating engaging stories that capture the essence of our work?
We are seeking a Communications Specialist to join our global digital offerings program, supporting our fast-growing service area in the AEC industry.
This role reports to the global marketing lead for digital offerings and supports the wider digital orchestration team. You will be instrumental in leading our efforts to tell compelling client stories, highlighting the value our expertise in engineering, science, and digital is bringing to clients across the built and natural environment.
You will develop human-centered narratives that resonate with our clients, partners, and colleagues, using a journalistic approach to identify potentially impactful stories.
This role requires experience working in the engineering, professional services or enterprise technology sectors, but successful applicants will come with a portfolio of previous story content and demonstrate having an affinity for new technologies, a passion for marketing, and an intrapreneurial, problem-solving mindset.
The ability to travel globally is essential, but should not exceed 5-10% of your time.
Responsibilities- Lead the identification and creation of our digital client stories, in line with the WSP Global Brand Framework, using a multimedia approach including written content, videos, creative use of imagery and audio stories.
- Collaborate with our global digital stakeholders and delivery specialists to identify stories, gather necessary information, conduct interviews and produce content.
- Coordinate with the wider global and regional marketing teams to ensure stories and campaign content are relevant to their key audiences.
- Regularly review story performance & engagement with the support of the marketing analytics team and take a continuous improvement approach to refining media and techniques to maintain and grow engagement and effectiveness.
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