Digital Transformation Strategist

2 weeks ago


Stockholm, Stockholm, Sweden Philip Morris ApS Full time
Job Description

We are seeking a highly skilled Digital Transformation Strategist to join our team. In this role, you will be responsible for driving the strategy, development, and optimization of our Nordic websites to ensure best-in-class user experience, content engagement, and performance.

You will work closely with cross-functional teams, including Web & E-commerce Lead, Digital Solutions Lead, CRM team, Brand team, and external agencies, to enhance digital touchpoints, improve organic and paid traffic, and optimize conversion rates.

Your key responsibilities will include:

  • Managing and maintaining our Nordic websites, ensuring they align with brand, e-commerce, and digital strategy goals.
  • Developing and managing a website content strategy, including content updates, landing pages, and product pages.
  • Implementing SEO best practices, including keyword optimization, metadata management, and technical SEO improvements to enhance organic search performance.
  • Collaborating with the digital agency and brand team to create engaging web content that aligns with brand guidelines.


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