Web Marketing Strategist

15 hours ago


Stockholm, Stockholm, Sweden EF Education First Gruppe Full time

EF Education First Gruppe is committed to providing a world-class e-commerce experience for our customers. The Director of E-Commerce will be responsible for developing and executing a comprehensive e-commerce plan that drives revenue growth, improves customer experience, and increases market share.

This role requires a strong understanding of online media acquisition, SEO, affiliate marketing, email, and social media strategies. The ideal candidate will have at least 7+ years' hands-on experience in direct B2C e-commerce/web marketing and a proven track record of delivering results.

Key Responsibilities:

  • Defining and executing the e-commerce vision, product direction, and web marketing strategy for a best-in-class consumer experience.
  • Managing the digital user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
  • Partnering with cross-functional teams to refine event tracking, identify customer segmentation opportunities, and optimize digital channels.
  • Authoring and maintaining requirements documentation that details business objectives, priority, scope, level of effort, timeline for execution, and expected return for all web and mobile projects and enhancements.

Requirements:

  • At least 7+ years' hands-on experience in direct B2C e-commerce/web marketing.
  • Strong analytical skills with proven ability to interpret data and draw conclusions to implement new e-commerce strategies and proficiency in Google Analytics and Tableau.
  • Prior experience with web content management systems (CMS) and personalization technology.


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