Test and Learn Analyst

4 weeks ago


Stockholm, Stockholm, Sweden H&M Group Full time

About the Role:

We are seeking a highly skilled Test and Learn Analyst to join our Media Measurement team in Customer Activation unit. The mission of Customer Activation is to create a strategic plan that brings our brand direction to life through different touch points. As a Test and Learn Analyst, you will play a crucial role in driving data-driven decisions related to media, customer, and loyalty strategies.

Key Responsibilities:

  • Establish processes and conduct experiments and analyses to support strategic decisions within the organization.
  • Guide test & learn agenda, acting as an expert in statistics and supporting stakeholders on best practice in measurement.
  • Oversee experimentation processes from planning to communication of results.
  • Use SQL, Python/R, Google BigQuery, Google Looker, PowerBI and other tools to analyze data and conduct statistical analyses.
  • Visualize and present experiment results to stakeholders both within and outside of H&M.
  • Contribute ideas to the Test & Learn Agenda and enhance our measurement system from an experimentation perspective.
  • Assess the impact of our strategic and tactical decisions.
  • Participate in the wider analytical community within Customer Activation, Sales and broadly H&M Group to share and expand collective knowledge and skills.

Requirements:

  • Bachelor's degree in Economics, Statistics, Engineering, or related field.
  • 2+ years of experience working with data analytics, controlled experimentation, data science, marketing, or related fields.
  • Experience with randomized controlled trial, hypothesis testing, quasi-experiments or similar methodologies.
  • Proficiency in SQL and experience managing large datasets from multiple data sources.
  • Knowledge of Python/R or other programming language.
  • Experience working with marketing and customer data is a plus.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences.
  • Analytical mindset and ability to lead with data-driven insights within a cross-functional team.
  • Fluent in English (written and spoken).

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