Test and Learn Analyst
4 weeks ago
About the Role:
We are seeking a highly skilled Test and Learn Analyst to join our Media Measurement team in Customer Activation unit. The mission of Customer Activation is to create a strategic plan that brings our brand direction to life through different touch points. As a Test and Learn Analyst, you will play a crucial role in driving data-driven decisions related to media, customer, and loyalty strategies.
Key Responsibilities:
- Establish processes and conduct experiments and analyses to support strategic decisions within the organization.
- Guide test & learn agenda, acting as an expert in statistics and supporting stakeholders on best practice in measurement.
- Oversee experimentation processes from planning to communication of results.
- Use SQL, Python/R, Google BigQuery, Google Looker, PowerBI and other tools to analyze data and conduct statistical analyses.
- Visualize and present experiment results to stakeholders both within and outside of H&M.
- Contribute ideas to the Test & Learn Agenda and enhance our measurement system from an experimentation perspective.
- Assess the impact of our strategic and tactical decisions.
- Participate in the wider analytical community within Customer Activation, Sales and broadly H&M Group to share and expand collective knowledge and skills.
Requirements:
- Bachelor's degree in Economics, Statistics, Engineering, or related field.
- 2+ years of experience working with data analytics, controlled experimentation, data science, marketing, or related fields.
- Experience with randomized controlled trial, hypothesis testing, quasi-experiments or similar methodologies.
- Proficiency in SQL and experience managing large datasets from multiple data sources.
- Knowledge of Python/R or other programming language.
- Experience working with marketing and customer data is a plus.
- Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences.
- Analytical mindset and ability to lead with data-driven insights within a cross-functional team.
- Fluent in English (written and spoken).
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