
Marketing Analyst – Data-Driven Insights
2 days ago
As a key member of the Embark Studios team, the Marketing Analyst will play a pivotal role in driving digital marketing success. With a focus on data-driven insights, this role requires expertise in digital advertising platforms and a strong technical foundation in SQL or Python.
Responsibilities Include:- Extracting valuable insights from campaign data across platforms like Google Ads, Meta Ads, and TikTok Ads.
- Developing tailored dashboards and reports to monitor KPIs, informing strategic decisions and optimizing performance.
- Implementing A/B testing and other methodologies to boost campaign effectiveness and refine targeting strategies.
- Collaborating with internal teams and external agencies to conceptualize, execute, and enhance campaigns that elevate brand presence and player engagement.
Embark Studios is dedicated to harnessing data and a passion for gaming to propel digital marketing initiatives forward. If you have a knack for data analysis and a love for gaming, join us in shaping the future of gaming communities.
We Seek:- A minimum of 2 years of experience in digital marketing analysis, with practical experience in Google Ads, Meta Ads, or TikTok Ads.
- Advanced SQL skills for efficient data querying and analysis.
- Proven ability to work with agencies or third-party partners to drive marketing results.
- A strong analytical mindset, coupled with meticulous attention to detail.
- Comprehensive understanding of digital marketing metrics, including CTR, CPC, CPA, and ROAS.
- Knowledge of visualization tools like Looker or Google Data Studio.
- Superior communication skills, enabling effective translation of data insights into actionable strategies.
- Fluent English communication skills.
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