Head of Brand Strategy

6 hours ago


Stockholm, Stockholm, Sweden Viaplay Group Full time
Job Description

We're looking for a highly skilled professional to join our team as a VP Marketing & Communications in our Stockholm office. As a key member of our Swedish Management Team, you will be responsible for driving growth, profitability, and audience engagement while strengthening our brand positioning and perception in the market.

Your primary responsibility will be to develop and execute marketing strategies, guidelines, and campaigns for Viaplay and our linear channels. You will also oversee and optimize campaign budgets across all products, enhancing the value and effectiveness of campaigns and PR activities.

Key qualifications for this role include:
  • 10+ years of experience leading product marketing teams.
  • E-commerce expertise, with a strong background in media buying, data tracking, and building high-performing teams.
  • Proven ability to manage digital transformation projects.
  • Ambitious, proactive, and thrives in a fast-paced environment.

About Us

Viaplay Group is a leading entertainment company that delights millions of people every day through our streaming services, radio networks, and TV channels. Our mission is to expand worlds and touch lives through the power of content.

We're committed to creating a culture that values shared success, exceptional communication skills, and collaboration. If you're a self-driven leader capable of coaching and developing your teams of specialists, we'd love to hear from you.
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