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Media Planning Specialist
4 days ago
As a Marketing Operations Manager at Making Science, you will be responsible for managing media partnerships, ensuring efficient allocation and optimization of resources to maximize campaign effectiveness.
Develop strategic media plans that align with clients' marketing objectives, target audience, and goals.
Coordinate the execution of media campaigns, ensuring timely and accurate delivery of creative assets and adherence to campaign timelines.
Monitor and analyze campaign performance using various analytics tools, providing regular reports on key metrics such as reach, engagement, conversions, and return on investment (ROI).
Build and maintain strong relationships with media vendors, agencies, and other external partners.
Work closely with teams, including creative, media buying, and insights, to ensure cohesive campaign messaging and plan alignment.
Key Qualifications- Education: A bachelor's degree in Marketing, Advertising, Communications, or a related field is beneficial.
- Experience: Minimum 2-3 years of experience in media planning or a related role, with a proven track record of successful media campaigns.
- Skills:
- Proficiency in media planning
- Analytics tools (e.g., Google Analytics, Adobe Analytics, media buying platforms).
- Strong organizational and project management skills.
- Ability to work under pressure and meet tight deadlines.
- Creative thinking and problem-solving abilities.
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