Media Strategy Director

2 days ago


Stockholm, Stockholm, Sweden Lyca Mobile Group Full time
Job Title:

The Media Strategy Director will lead the development and execution of paid media strategies to drive customer acquisition and revenue growth.

Key Responsibilities:
  • Develop and implement paid media strategies that align with business objectives.
  • Manage and collaborate with third-party digital agencies to execute paid media campaigns.
  • Analyze campaign data to identify areas for improvement and optimize campaign performance.
Campaign Planning:
  • Plan and execute paid media campaigns across various platforms, including Google Ads, Facebook Ads Manager, and programmatic buying tools.
  • Develop and manage campaign budgets, ensuring efficient allocation of resources and maximizing return on investment.
  • Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.
Requirements:
  • Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
  • Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
  • Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
Technical Skills:
  • Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
  • Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
  • Experience with CRM and marketing automation platforms is a plus.
Soft Skills:
  • Excellent communication, negotiation, and interpersonal skills.
  • Strong project management abilities with a focus on detail and deadlines.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Proactive, results-oriented, and able to work both independently and as part of a team.


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