Marketing Manager Position in Digital Forensics
6 hours ago
About the Role
\We are seeking an experienced Marketing Manager to join our team at MSAB, a world leader in forensic technology. The successful candidate will play a pivotal role in developing and implementing comprehensive marketing strategies aimed at increasing brand awareness and driving customer engagement across multiple channels.
\Key Responsibilities
\- Develop and execute integrated marketing activities and campaigns to raise brand awareness and drive customer engagement.
- Plan, create, and manage high-quality content across various platforms.
- Oversee and optimize digital marketing efforts, including SEO, email marketing, and analytics.
- Collaborate with marketing colleagues, product management, and the global sales team to create sales enablement materials and support lead generation efforts.
- Plan and execute marketing activities to promote products and enhance customer relationships.
- Manage and fully utilize CRM capabilities for customer and partner communication.
- Conduct market research and analyze trends to identify opportunities for product marketing and positioning.
Qualifications
\- Bachelor's degree in marketing communications, digital marketing, or a related field.
- A proven track record in a similar marketing role, with experience in brand management, content creation, and digital marketing.
- Proven track record of developing and implementing successful marketing strategies.
- Strong understanding of digital marketing channels and tools, including social media platforms.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with strong analytical skills and attention to detail.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
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