Chief Marketing Director

12 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

**About the Role**

We are seeking a passionate, out-of-the-box thinking Chief Marketing Officer (CMO) to lead our B2C+B2B Marketing strategy, initially focusing on lighthouse campaigns to ramp up basense User and Ambassador count while kick-starting our revenue streams across affiliate partnerships.

**Key Responsibilities:**

  • Lighthouse Campaigns: Plan and execute lighthouse campaigns building on basense use cases.
  • Commercial Growth: Plan and execute the affiliate partnership acquisition with merchants.
  • User Growth: Plan and execute user acquisition and retention strategies.
  • Ambassador Programs: Lead and scale the influencer and ambassador acquisition strategy.
  • Excel in Value Selling: Optimize monetization strategies across affiliate partnerships.
  • Targeting % Branding: Plan and execute branding and marketing activities.
  • Market Expansion: Develop market entry strategies for new regions.
  • Cross-functional team: Work closely with technology developers and senior management.
  • Commercial Excellence: Maximize user and customer acquisition efficiency.

**Requirements:**

  • Proven Leadership: Minimum 10 years executive experience in digital ventures.
  • Influencer and Ambassadors: Proven experience in growing influencer networks.
  • Affiliate Network: Experience in onboarding merchants.
  • Commercial Excellence: Success in optimizing commercial metrics.
  • Marketing & Sales Integration: Strong understanding of marketing and sales processes.
  • Ability to navigate complex systems: Passionate about understanding multiple business layers.
  • Entrepreneurial Spirit: Outcome-oriented mindset in startup environments.
  • Driving Innovation: Ability to drive innovative solutions.
  • Global Experience: Experience in remote, decentralized teams.
  • Educational Background: Degree in Marketing, Business, or related fields.
  • Minimum Financial Independence: Financial independence for the initial period of 3 to 6 months.

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