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Chief Marketing Director
12 hours ago
**About the Role**
We are seeking a passionate, out-of-the-box thinking Chief Marketing Officer (CMO) to lead our B2C+B2B Marketing strategy, initially focusing on lighthouse campaigns to ramp up basense User and Ambassador count while kick-starting our revenue streams across affiliate partnerships.
**Key Responsibilities:**
- Lighthouse Campaigns: Plan and execute lighthouse campaigns building on basense use cases.
- Commercial Growth: Plan and execute the affiliate partnership acquisition with merchants.
- User Growth: Plan and execute user acquisition and retention strategies.
- Ambassador Programs: Lead and scale the influencer and ambassador acquisition strategy.
- Excel in Value Selling: Optimize monetization strategies across affiliate partnerships.
- Targeting % Branding: Plan and execute branding and marketing activities.
- Market Expansion: Develop market entry strategies for new regions.
- Cross-functional team: Work closely with technology developers and senior management.
- Commercial Excellence: Maximize user and customer acquisition efficiency.
**Requirements:**
- Proven Leadership: Minimum 10 years executive experience in digital ventures.
- Influencer and Ambassadors: Proven experience in growing influencer networks.
- Affiliate Network: Experience in onboarding merchants.
- Commercial Excellence: Success in optimizing commercial metrics.
- Marketing & Sales Integration: Strong understanding of marketing and sales processes.
- Ability to navigate complex systems: Passionate about understanding multiple business layers.
- Entrepreneurial Spirit: Outcome-oriented mindset in startup environments.
- Driving Innovation: Ability to drive innovative solutions.
- Global Experience: Experience in remote, decentralized teams.
- Educational Background: Degree in Marketing, Business, or related fields.
- Minimum Financial Independence: Financial independence for the initial period of 3 to 6 months.
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