Digital Performance Strategist

11 hours ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time

**Job Overview**

We are seeking a talented Social Media Analyst to join our team at H & M Hennes & Mauritz Gbc AB. As a key member of our social media team, you will play a crucial role in driving growth and enhancing content performance across platforms.

**Key Responsibilities:**

  • Develop strategic frameworks for reporting on KPIs like reach, engagement, and audience growth to guide team decisions.
  • Stay updated on emerging trends in fashion and culture, offering timely insights for content development.
  • Maintain a deep understanding of the unique functions and formats of each platform (e.g., search, content feeds, Stories, Reels, TikTok, etc.).
  • Establish best practices and frameworks for content creation and measurement.

**Qualifications:**

  • Proven experience in social media analytics with focus on performance optimization.
  • Deep knowledge of social media platforms, algorithms, and content formats.
  • Proficiency in using advanced analytics tools to aid analysis.
  • Strong understanding of fashion and cultural trends, with a passion for trend forecasting.


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