
Digital Performance Strategist
11 hours ago
**Job Overview**
We are seeking a talented Social Media Analyst to join our team at H & M Hennes & Mauritz Gbc AB. As a key member of our social media team, you will play a crucial role in driving growth and enhancing content performance across platforms.
**Key Responsibilities:**
- Develop strategic frameworks for reporting on KPIs like reach, engagement, and audience growth to guide team decisions.
- Stay updated on emerging trends in fashion and culture, offering timely insights for content development.
- Maintain a deep understanding of the unique functions and formats of each platform (e.g., search, content feeds, Stories, Reels, TikTok, etc.).
- Establish best practices and frameworks for content creation and measurement.
**Qualifications:**
- Proven experience in social media analytics with focus on performance optimization.
- Deep knowledge of social media platforms, algorithms, and content formats.
- Proficiency in using advanced analytics tools to aid analysis.
- Strong understanding of fashion and cultural trends, with a passion for trend forecasting.
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