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Marketing Director

2 months ago

Malmo, Skåne, Sweden BYD Europe Full time
About the Role

The Marketing Director is responsible for developing and implementing tailored marketing strategies specific to the Nordic region and creating comprehensive plans that resonate with the European target audience. The Marketing Director works collaboratively to optimize brand visibility, increase market share, and drive business growth within the Nordic region.

Key Responsibilities
  • Develop and implement marketing strategies to increase brand visibility and drive business growth in the Nordic region.
  • Collaborate with the European Marketing team to create comprehensive marketing plans that resonate with the European target audience.
  • Steer the Marketing Budget, including the allocation of funds to retailers for marketing activities.
  • Collaborate with the Nordic sales team and the European HQ marketing team for all activities planned in the local market and help promote sales.
  • Define the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
  • Plan and lead execution of National Events, conducting post-event analysis to understand effectiveness and feed insights internally.
  • Develop and manage regional advertising/digital campaigns across the local market in conjunction with the appointed agency.
  • Provide digital assets for local market use and ensure usage and support during national campaigns.
  • Supervise Dealer Marketing Plans and monitor execution from Dealer Partners.
  • Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns, etc.).
  • Develop and manage local advertising and PR campaigns in conjunction with the appointed agency with the support of the PR Manager.
  • Supervise relations with press, media, agencies, and digital influencers in relation to the operational support of the PR Manager, ensuring visibility of the brand and product stories.
  • Conduct post-event analysis to understand effectiveness and feed this information into the marketing plan process.
  • Collaborate with and support the European PR and Events team when planning activities in the local market in relation to the PR Manager.
  • Foster, grow, and nurture relations with digital media and social influencers.
  • Be a brand ambassador and work always with the customer in mind.
  • Actively engage and collaborate on any European event or activity as needed.
About You

We are looking for a highly skilled and experienced Marketing Director to join our team at BYD Europe. The ideal candidate will have a strong background in marketing and sales, with a proven track record of driving business growth and increasing brand visibility.

  • University Degree in Marketing, Sales, or commercial disciplines.
  • Solid experience in the automotive industry or branded retail products.
  • 8+ years of experience in roles related to marketing management in the automotive business.
  • Excellent digital skills.
  • Customer-oriented mindset.
  • Excellent communication and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open-minded.
  • Results-oriented with the ability to work to deadlines, hands-on approach, motivated to get results.
  • Effective and eloquent communicator in English & local language mandatory (Other European languages and/or Mandarin Chinese would be a plus).
  • Connected with our mission and a more sustainable future.
About BYD Europe

BYD Europe is a leading, high-tech multinational company based in Schiedam, Netherlands. We operate in four core fields of IT, automotive, new energy, and rail transit and employ over 220,000 people worldwide. As a global pioneer in New Energy Solutions, BYD is dedicated to building a zero-emission ecosystem.