Consumer Experience and Engagement Director

3 weeks ago

Malmo, Skåne, Sweden British American Tobacco Full time

Transforming Consumer Experience at British American Tobacco

BAT is undergoing a significant transformation, shifting from traditional products to potentially reduced-risk nicotine and non-nicotine products. As part of this journey, we are seeking a skilled Consumer Experience Manager to drive our consumer experience strategy in Sweden.

About the Role

We are looking for a seasoned professional with a minimum of 5+ years of experience in a similar role. The ideal candidate will be an engaging leader who can foster a culture of collaboration, inclusion, and partnership. They will be responsible for developing and implementing the overall consumer experience strategy, leading the efficient and effective delivery of the consumer experience function, and equipping the CX team to succeed.

Key Responsibilities

  • Strategy and Planning: Develop and drive the Sweden CX strategy alongside Area CX partners and the Sweden end-market.
  • Lead managers and equip for success: Ensure direct reports are equipped to succeed by providing the right development, strategic path, and healthy work environment for the whole CX team in Sweden.
  • Ongoing influence and collaboration with the Area Consumer Experience Team.
  • Influence and ensure consistency and alignments with the Nordics teams.

Requirements

  • Minimum 5+ years' experience from a similar role.
  • Engaging and encouraging people, providing direction and focus, and driving people for results. Commercially and consumer-centric, and engaging partners proactively.
  • Lead and drive implementation of strategies to ensure objectives are achieved.
  • Drive the marketing cycle meetings (CPM, operational CPM).
  • Develop the team's knowledge and skills.
  • Resilience and adaptability to working in a fast-paced, highly regulated environment.
  • Proven experience in a highly regulated industry (FMCG).
  • Previous line management experience, including managing managers within a broader team.
  • Effective collaborator management - working with and managing multiple stakeholders (internal and external) with the ability to prioritize often conflicting requirements and advance issues to drive resolution when required.
  • Embracing change: enjoying working in a constantly evolving environment.
  • Critical thinking & agitator: loves to challenge norms both internally and externally to drive cultural and performance breakthroughs.
  • Experience working in a diverse team with several nationalities and cultures.

What We Offer

  • We offer a market-leading annual performance bonus (subject to eligibility).
  • Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  • Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
  • You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
  • We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Why Join BAT?

  • We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
  • Collaboration, inclusion, and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives, and thinking styles.

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