Lifecycle Marketing Specialist

8 hours ago


Stockholm, Stockholm, Sweden Mentimeter AB Full time

Mentimeter is an award-winning engagement tool that empowers individuals to transform presentations into engaging experiences. By leveraging real-time interactivity and intuitive visualizations, we facilitate participation, engagement, and productivity in various settings.

Our team is dedicated to helping over 1 billion people listen, learn, and work better together, and we're looking for a skilled Marketing Automation Manager to join our Lifecycle Marketing team.

The Position

We are seeking a seasoned Marketing Automation Manager with a focus on Enterprise customers to lead our marketing automation efforts. In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. You will play a pivotal role in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless and impactful customer journeys.

This is a highly collaborative position that has a significant impact on Mentimeter's enterprise growth, working at the intersection of product-led growth and account-based marketing.

Key Accountabilities

  • Develop and execute marketing automation strategies to nurture high-value accounts and drive enterprise growth.
  • Collaborate with marketing, sales, and product teams to align account-based marketing initiatives and ensure consistent, personalized communication strategies.
  • Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.

Requirements

To succeed in this role, you will need:

  • At least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
  • Expertise with marketing automation platforms, such as Braze that we are using. Having worked with i.e Hubspot, Iterable is also valuable. Experience using analytics tools (e.g., Mixpanel, Looker).
  • Strong collaborator with proven experience working with sales and marketing teams to align automation strategies and enhance account journeys.

About Us

Mentimeter is a fast-paced, dynamic environment where creativity, innovation, and collaboration thrive. We strive to give everyone a voice and provide equal opportunities for professional growth and development. If you're passionate about making a difference and want to join a forward-thinking team, apply now



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