Senior Marketing Specialist

14 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

TN Sweden is a forward-thinking organisation committed to providing innovative financial solutions to our customers. We're seeking a talented Digital Marketing Manager to drive our digital marketing & sales efforts toward consumers in Sweden.

About the Role:

  • You'll work closely with the Digital Journey Lead to identify customer & business needs and develop impactful digital marketing and sales solutions.
  • With your expertise, we'll deliver measurable sales and customer satisfaction while staying ahead of the curve in an ever-changing world.
  • As a member of our agile environment, you'll experiment and grow together – bringing your ideas and unique background to the table.

Responsibilities:

  • Develop effective digital marketing & sales strategies and activities that align with business objectives.
  • Ensure seamless execution of the digital marketing & sales strategy through close collaboration with the journey team.
  • Inspire and guide journey specialists on how their work contributes to the full journey and other journeys, supporting a connected digital omni-channel experience.
  • Lead the communication and creative ideation and asset production process.
  • Identify and lead new strategic growth initiatives.
  • Be responsible for analysing dashboards in Adobe to track and measure performance, always looking for success and potential improvements.
  • Maintain brand identity, brand guidelines, and compliance regulations.

Requirements:

  • 3+ years of experience in a similar digital marketing position, preferably from a bank with experience in savings and investment areas.
  • Expertise in email marketing, paid media activities, content creation, creative production & management from A-Z.
  • Experience working with digital customer journeys, CX, and UX.
  • Proven leadership skills, including experience leading teams to execute and evaluate digital marketing campaigns and optimise ongoing activities.
  • Data-driven mindset, passion for sales, and continuous optimisation of sales funnels.
  • Strong communication skills, creative mindset, and fluency in both written and spoken Swedish & English (professional level).
  • Master's degree in marketing, advertising, business, or related field; equivalent years of working experience will be considered in lieu of a degree.


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