Digital Marketing Strategist

7 days ago


Uppsala, Uppsala, Sweden Wehype Global AB Full time

About Wehype

Wehype Global AB is redefining the gaming industry's approach to content creator collaborations. Our mission is to foster meaningful partnerships between game studios, creators, and communities, moving beyond transactional influencer marketing.

Your Role

As our Marketing Manager, you will play a pivotal role in shaping Wehype's market presence and driving awareness, engagement, and trust within our ecosystem. You will develop and execute marketing strategies across key areas: CRM, content marketing, events, social media, brand, and communications.

Key Responsibilities

  1. CRM & Email Marketing: Design and optimize campaigns to nurture relationships with game publishers, developers, and creators.
  2. Content Marketing: Create thought leadership content, white papers, and case studies that showcase Wehype's expertise and vision.
  3. Events: Plan and execute industry-leading events that strengthen our network and brand presence.
  4. Social Media: Drive engagement and storytelling across our channels to position Wehype as a leader in creator collaborations.
  5. Brand & Communications / PR: Develop a strong brand narrative and execute PR strategies to elevate our visibility in the industry.
  6. GTM Strategy: Develop and execute go-to-market strategies for new products, services, and initiatives.
  7. Brand Positioning: Shape and refine Wehype's brand identity to ensure consistency and strong industry presence.

Requirements

  • A strategic thinker with a passion for gaming, content creation, and digital ecosystems.
  • A storyteller who knows how to craft compelling narratives that resonate with audiences.
  • A data-driven marketer who understands how to track, measure, and optimize campaigns for maximum impact.
  • A collaborator who can work cross-functionally to align marketing with business goals.
  • A doer who thrives in execution, takes initiative, and ensures things get done.
  • Experienced in B2B marketing, ideally in gaming, tech, or entertainment.

Benefits

  • Growth Opportunities: Learn as part of a collaborative team and grow in a fast-expanding company.
  • Health and Wellness: Enjoy daily office breakfasts and wellness support.
  • Work with top games: Partner with some of the biggest games in the industry.
  • Gaming Stations at work: Enjoy playing your favorite games during breaks.


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