
Digital Transformation Director
4 days ago
Job Overview
The Senior Manager, Customer Engagement Technology will lead our customer and marketing technology platform implementation. This includes digital applications and services that enable best-of-breed digital initiatives and marketing automation for global marketing and business partners.
Responsibilities
- Develop and implement requirements, business rules, workflows, and processes for marketing automation tools.
- Track product adoption, system performance, and value delivered through marketing technology.
- Oversee project implementations, including timelines, coordination with stakeholders, and ongoing management and reporting of critical deliverables.
- Collaborate with cross-functional teams to design, implement, and manage marketing automation tools, templates, and reporting.
- Perform vendor sourcing, RFPs, and ensure compliance with legal, data governance, and regulatory requirements for marketing technology.
- Build and strengthen a team that implements and supports business technology enabling commercial operations.
Requirements
- Strong experience in marketing technology systems.
- Effective experience in digital marketing with hands-on experience implementing and owning products.
- Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles.
- Expertise in audience creation, journey configuration, data feed integrations, and A/B testing best practices with leading marketing cloud platforms like Salesforce and Adobe.
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