Digital Transformation Director

4 days ago


Uppsala, Uppsala, Sweden TN Sweden Full time

Job Overview

The Senior Manager, Customer Engagement Technology will lead our customer and marketing technology platform implementation. This includes digital applications and services that enable best-of-breed digital initiatives and marketing automation for global marketing and business partners.

Responsibilities

  1. Develop and implement requirements, business rules, workflows, and processes for marketing automation tools.
  2. Track product adoption, system performance, and value delivered through marketing technology.
  3. Oversee project implementations, including timelines, coordination with stakeholders, and ongoing management and reporting of critical deliverables.
  4. Collaborate with cross-functional teams to design, implement, and manage marketing automation tools, templates, and reporting.
  5. Perform vendor sourcing, RFPs, and ensure compliance with legal, data governance, and regulatory requirements for marketing technology.
  6. Build and strengthen a team that implements and supports business technology enabling commercial operations.

Requirements

  • Strong experience in marketing technology systems.
  • Effective experience in digital marketing with hands-on experience implementing and owning products.
  • Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles.
  • Expertise in audience creation, journey configuration, data feed integrations, and A/B testing best practices with leading marketing cloud platforms like Salesforce and Adobe.


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