Commercial Media Manager

2 days ago


Stockholm, Stockholm, Sweden Viaplay Group Full time

ViaPlay Group entertains millions of people through its streaming services, radio networks, and TV channels.

We are looking for a talented individual to join our Commercial team as a Digital Client Manager.

About the Role
  • This role involves working closely with our commercial team to drive revenue growth and expand our partnerships.

The ideal candidate will have experience in digital ad sales or media buying, with a good understanding of the digital advertising landscape and programmatic platforms. They will also possess strong communication skills, both written and verbal, and be able to professionally interact with clients, media agencies, and internal teams.

Key Responsibilities
  1. Prospecting and Lead Generation:
  • Identify new business opportunities, including media agencies, programmatic trading desks, and brands in need of digital advertising solutions.
  • Develop outreach strategies to generate interest, including cold calling, email campaigns, and following up with leads.
Client Relationship Management and Support:
  • Support senior team members in managing relationships with key stakeholders, including media agencies, trading desks, and clients.
  • Provide support on digital advertising solutions, and help maintain ongoing communications.
  • Leverage established relationships within the media industry to facilitate introductions, build trust, and create opportunities for business growth.
Campaign Management and Optimization:
  • Assist with the setup, monitoring, and optimization of digital ad campaigns, ensuring they align with client objectives.
  • Analyze campaign performance and provide insights and recommendations for optimization.
  • Actively manage the day-to-day execution of campaigns to ensure client goals and KPIs are met.

Requirements

  • Experience in Digital Ad Sales:
    • Previous experience in digital ad sales or media buying, with a good understanding of the digital advertising landscape and programmatic platforms.
    • Established relationships within the media industry (e.g., media agencies, trading desks, advertisers) that can be leveraged for business development.
  • Strong Communication Skills:
    • Excellent written and verbal communication skills, with the ability to professionally interact with clients, media agencies, and internal teams.
    • Ability to build trust with clients and stakeholders, supporting long-term relationships.


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