Digital Marketing Performance Analyst
2 weeks ago
Sigicom is a leading manufacturer of measurement equipment technology, working with large customers to offer a complete solution for remote construction site monitoring, measuring vibration, noise, dust, and geotechnical impacts on nearby communities.
We are headquartered in Stockholm with offices in Lyon & Caen, Horsham, Ottawa, Fort Collins, Copenhagen, and Utrecht. Our HQ in Älvsjö, Stockholm, is now looking for a proactive and data-driven Marketing Content Analyst to join our growing marketing team.
Key Responsibilities:- Measure and report digital marketing performance (including SEO) using tools like Google Ads, Google Analytics and Linkedin Analytics.
- Identify trends, target audiences and insights to optimize campaign performance and website traffic.
- Initiate and test new channels and/or content to drive user engagement and reach.
- Plan, create and publish digital marketing activities and campaigns across multiple channels.
- Stay updated on digital marketing trends and best practices.
- Bachelor's degree or equivalent in Media, Communication, Marketing or another field relevant to the role.
- Strong analytical skills and experience tracking content- and campaign performance, as well as proficiency in SEO.
- Creative approach and a willingness to experiment with new ideas.
- Fluent or native level English and Swedish (written and spoken). Additional languages such as German, French, or Dutch are a plus.
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