Performance Marketing Manager

3 weeks ago

Stockholm, Stockholm, Sweden Yubico Full time

Meet Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company's mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We are a global company with a strong company culture and employees located in over 14 countries. Yubico's headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.

The Role:

We are seeking an experienced Performance Marketing Manager to support the development and execution of our digital marketing strategy, driving growth, and optimizing performance across various paid media channels. This role requires a knowledgeable professional with expertise in paid media platforms and best practices for B2B and B2C digital marketing. The ideal candidate is data-driven and creative, with the ability to manage campaigns, analyze performance metrics, and contribute to continuous improvement toward goals aligned with our business objectives.

Tasks & Responsibilities:
  • Assist in developing and implementing a multi-channel paid digital marketing strategy to drive awareness, lead generation, and customer acquisition and retention.
  • Collaborate on the creation and management of a paid digital marketing roadmap, ensuring alignment with cross-functional stakeholders and company goals.
  • Design, manage and execute multi-channel advertising campaigns (10 -15 concurrent campaigns), including paid search, paid social, display, video, and other programmatic advertising channels to ensure a high return on investment (ROI).
  • Measure and report on the performance of paid digital marketing campaigns using data analytics tools (e.g., Google Analytics, Looker, Salesforce).
  • Analyze data and trends to improve digital marketing effectiveness and efficiency.
  • Provide insights and reports to cross-functional teams on key metrics and campaign performance.
  • Work closely with cross-functional teams, including product marketing, creative, SEO, operations, and sales to ensure cohesive marketing efforts.
  • Identify new paid digital marketing opportunities to enhance customer engagement and acquisition.
Basic Qualifications:
  • 3-5 years of experience in digital marketing in both B2B and B2C.
  • Proven ability to support and execute multiple paid digital marketing campaigns.
  • Experience managing budgets (50K+ USD/EUR per month) across multiple digital channels.
  • Experience with audience creation/segmentation and tools such as 6sense.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, LinkedIn, and similar platforms.
  • Experience with our primary Ad platforms: LinkIn Ads + Google Ads. Bonus if you also have experience with TikTok, Meta, and Reddit.
  • Strong understanding of SEM, social media advertising, and their roles within broader digital marketing strategies.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent written and verbal communication skills.
  • Solid project management skills.

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team.

#J-18808-Ljbffr

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